161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,

Senior Associate, Marketing Analyst

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

OVERVIEW

As a Senior Associate, Marketing Analyst, you will join the Customer Engagement department and be part of a collaborative cross-functional Product Marketing team in support of our digital products. This team is passionate about designing, creating & marketing digital products, platforms and features which accelerate innovation & offer experiences that empower our customers to live healthy financial lives. In partnership with your team members, you will be responsible for driving adoption of our mobile app, online banking platform, credit score tool and accompanying digital features while driving brand advocacy. You’ll be our team expert on marketing test design and analysis and bring our campaigns, marketing strategies and relationships with customers to the next level. 

WHAT WE'RE LOOKING FOR:

• Customer-obsessed: Loves diving deep into data to understand customer behaviour and motivations. 

• Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities. Are comfortable writing basic code in languages like SQL or Python.

• Strategic partner: Helps shape marketing strategy and initiatives, ensures successful measurement of campaigns by aligning on metrics, reporting on ROI, and measuring results.

• Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment.

• Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates.

RESPONSIBILITIES

• Analyze credit data to create a deep understanding of customer behaviour associated with the marketing of our digital platforms and products, evaluate existing efforts and uncover opportunities to optimize our marketing & communications

• Own Credit Decisions, partnering with credit governance team and other stakeholders to ensure governance approval for credit intent

• Analyze customer behaviour data to identify opportunities and optimal segments to optimize marketing tests and strategies

• Partner with a cross-functional team to develop tests that will inform the optimal way to market our products to current and future customers, driving advocacy and sustained engagement

• Size opportunities and forecast expected impacts of campaigns and tests, including working with Finance to manage budgeting 

• Build the segmentation strategy for targeted campaigns

• Deploy campaigns using Capital One-owned execution platforms, with a focus on digital channels (email,SMS,app)

• Define and monitor success metrics

• Develop reports, data visualizations, dashboards, insights and recommendations for our campaigns and help share the story with key stakeholders

QUALIFICATIONS:

• At least 2 years of experience in a related role. 

• A bachelor’s degree or higher

• Experience launching & leading analysis for cross-channel marketing campaigns

• Proficient in basic coding and/or data visualization (e.g. SQL, Python, Tableau, QuickSight)

• Experience working with relational databases, programming in SQL, and version control systems like GitHub considered an asset

If this sounds like you, we can’t wait to meet you!

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

If you’ve heard our name before and are eager to find out more about us, hold that thought. Because we’re here to lift the lid on our collaborative and empowering culture, our diverse and supportive teams, plus our innovative approach to banking. Add to that the huge range of training, professional development, and personal growth opportunities we offer, and it should be easy to see why so many people are choosing to explore life at Capital One.