Job Description

As Senior Manager of Product Marketing GTM Alignment within Visa’s B2B Marketing Center of Excellence (COE), you’ll help define the strategy, vision and tools for how B2B & Product Marketing supports Visa’s product go-to-market strategy. Your focus will be on building and standardizing resources, tools, and best practices -- driving efficiency, consistency, and measurable results at scale. Rather than managing a product marketing portfolio, you’ll empower product marketers worldwide to plan & execute at a higher level, amplifying successful strategies and enabling teams to deliver best-in-class B2B marketing support across Visa’s product and sales go-to-market initiatives, including new product launches & Sales Plays.

This global role partners closely with Global Product Marketing, Regional B2B Marketing, Global Steer Co, Product and Sales teams throughout the organization. It reports directly into the Director, Product Marketing Go-to-Market Alignment, Global B2B Center of Excellence (COE).

• B2B Sales Content Strategy: Develop and scale sales content strategies including tools, templates and frameworks to drive engagement, consistency and compliance
• Strategic Planning: Lead defined product marketing GTM initiatives, including the creation of planning templates, trackers, and rollout plans related to multi-year strategic planning with the Global Steer Co Committee
• Product Marketing GTM Optimization: Define and drive continuous improvement of how B2B marketers support Visa’s product go-to-market strategies by evaluating and documenting GTM approaches, scaling best practices and enabling stronger alignment between marketing, sales and product to maximize market impact and efficiency
• Marketing GTM Transformation: Support initiatives to elevate marketing capabilities related to product go-to-market with a focus on integrating AI
• Champion COE Principles: Foster a transparent, collaborative culture by modeling best practices, empowering colleagues, and driving shared success across the global organization

This is a hybrid position. Expectation of 3 days in the office will be confirmed by your Hiring Manager.

Relocation not included. This position is not eligible for Sponsorship

Qualifications

Basic Qualifications

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a Ph