Job Description

The Social Media Specialist III is responsible for leading the development and execution of comprehensive content and communications strategies that drive engagement and business growth across multiple digital platforms. With deep expertise in digital and social media, this role oversees the creation of high-impact content for social media as well as web content, podcasts, and more, while ensuring alignment with brand goals. The Specialist III will stay on top of industry trends and emerging topics, integrating valuable insights into the brand's strategy and positioning. In this role, you will spearhead integrated marketing initiatives, optimize customer engagement strategies, and lead social content creation and execution. Additionally, you will work closely with senior leadership, compliance, and business units to ensure content is aligned with business objectives, regulatory guidelines, and brand messaging. You will also drive continuous process improvements and provide mentorship to junior team members, fostering a culture of creativity and excellence within the team.

Essential Functions

• Social Media: Drive the strategic vision, development, and optimization of social media campaigns to maximize brand engagement and long-term audience loyalty. Oversee the end-to-end lifecycle of social media campaigns, from ideation to execution and optimization, ensuring integration with overall marketing strategies and consistent brand voice across all platforms. Innovate and refine social media content strategies, focusing on cutting-edge trends, advanced targeting techniques, and interactive content to engage key audiences and enhance brand loyalty. Develop and refine social media reporting frameworks to measure impact across platforms. Conduct in-depth analysis of social media performance to uncover insights and deliver actionable insights and comprehensive reports, while also leveraging data to make strategic recommendations that inform future campaigns and organizational goals. Lead the integration of emerging social media technologies and platforms into Ent's strategy, ensuring the brand stays ahead of the curve in audience engagement and innovation.
• Content: Ensure all content aligns with brand guidelines and messaging, shaping the tone and voice to elevate the overall brand presence. Drive social content innovation by spearheading new formats, interactive features, and immersive storytelling methods that enhance user experience and engagement. Collaborate with senior leadership, compliance, and business units to create social strategies that elevate Ent's market position, ensuring messaging is accurate, compliant, and aligned with brand and regulatory guidelines. Develop and execute a content calendar for Ent's social media channels, ensuring all content is delivered on time, with a focus on high-quality standards and measurable business outcomes. Create multimedia content, including video, podcasts, and other interactive formats, while maintaining consistency and quality across all materials. Manage content audits and performance reviews, providing strategic insights and recommendations to refine digital content strategies and optimize user engagement.
• Customer Relationship Management (CRM): Inform the strategic direction of customer engagement and community management across social media channels, ensuring that brand interactions foster loyalty and trust. Implement advanced customer segmentation and engagement strategies using CRM tools, analytics, and social listening to proactively respond to customer needs and manage brand reputation. Support crisis communications related to negative feedback or reputation management, coordinating with relevant business units to craft strategic responses and improve customer satisfaction. Lead the analysis and reporting of customer feedback trends across social media, reviews, and customer inquiries, developing actionable insights to inform marketing and customer service strategies. Cultivate and maintain relationships with key influencers and brand advocates, identifying opportunities for collaboration that amplify brand messaging and increase customer engagement.
• Innovation: Spearhead the development and execution of integrated marketing strategies, offering strategic direction and oversight on social media initiatives that drive business growth and strengthen brand recognition. Stay ahead of social media trends, ensuring the team adopts the latest tools, technologies, and platforms to maximize engagement and return on investment (ROI). Drive continuous improvement by establishing benchmarks for success, refining workflows, and cultivating a culture of innovation and creativity within the marketing team. Provide strategic guidance and mentorship to junior team members, supporting their professional growth and enhancing the team's capabilities in social media, content creation, and customer engagement.
• Public Relations: Support management with public relations matters, as needed. Actively develop and strengthen skills in media relations. Act as team lead/subject matter expert in the absence of management.
• Bank Secrecy Act: Remains cognizant of and adheres to Ent policies and procedures, and regulations pertaining to the Bank Secrecy Act.

Qualifications

Minimum Formal Qualifications for this Position

• Bachelor's Degree in English, Marketing, Journalism, Communication, or related field of study.
• 4+ years' experience in digital marketing or communications to include at least: Required
• 3+ years' of social media experience. Required
• 1+ years' of customer service experience. Required

Technical or Specialized Knowledge/Skills:

• Proven working experience in social media marketing or as a Digital Media Specialist. Experienced Level
• Proven work experience designing, writing, editing (photo/video/graphics) social media content
• Exceptional customer service and advanced problem-solving capabilities
• Extensive experience with social networking and social analytics tools, including expertise in platforms. Knowledge of Sprout Social, a plus.
• Presentation and communication skills.
• In-depth knowledge of creating content and pages within a CMS
• Ability to learn quickly and apply new concepts to emergent marketing trends in a timely fashion.
• Ability to appropriately match communication style to a wide array of internal / external members.
• Advanced proficiency in graphic design including Adobe Creative Suite and Canva.
• Experience representing a business/advertising using social media

Certifications Required:

• Valid Driver's License with an acceptable driving record. required

Environmental, Physical and Psychological Requirements

• Standing - Occasionally
• Walking - Occasionally
• Sitting - Frequently
• Lifting - Rarely (40 Lbs)
• Carrying - Rarely
• Pushing - Rarely
• Pulling - Rarely
• Balancing - Rarely
• Stooping - Rarely
• Kneeling - Rarely
• Crouching - Rarely
• Crawling - Rarely
• Reaching - Occasionally
• Handling - Occasionally
• Grasping - Occasionally
• Feeling - Occasionally
• Talking - Frequently
• Hearing - Frequently
• Repetitive Motions - Frequently
• Eye/Hand/Foot Coordination - Occasionally
• Noises louder than normal speaking volume - Occasionally
• Temperature Changes - Rarely
• Atmospheric Conditions - Rarely

Additional Information

The pay range for this position is: $43 to $47 per Hour (S16)

Final compensation for this position will be determined by various factors such as relevant work experience, specific skills and competencies, education, certifications, and internal pay equity.

This position is eligible for our corporate bonus program based on company performance.

Benefits Summary Sheet

At Ent Credit Union, we offer a comprehensive benefits package, including:

• Health Benefits: Affordable insurance, 24/7 doctor access, and a nationwide provider network.
• 401(k): 3% automatic contribution after three months, plus up to 6% matching.
• Paid Time Off: During your first year, enjoy 16 days of paid time off (PTO) plus 9 paid holidays. And it grows from there.
• Volunteer Time Off: Paid time off to give back to the community.
• Education Support: Up to $10,000 annually for higher education and assistance for certifications.
• Exclusive Discounts: Significant savings on home, car, and personal loans.

For more information about our outstanding benefits please visit our careers page at www.ent.com/careers.

We anticipate this position to close on 11/7/2025. Please submit your application at your earliest convenience to be considered.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)