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Campaign Marketing Specialist


Campaign Marketing Specialist

San Francisco, CA
  • Responsibilities

    Job Description

    We are looking for a creative, organized, and results-oriented individual to join Square as a Campaign Marketing Specialist, working with the Point of Sale product organization. The Campaign Marketing Specialist will work closely with product marketing managers to achieve the team’s marketing objectives and drive growth for the business. This role will have a strong emphasis on the creation, execution, and optimization of marketing campaigns including email, in-product, and offline channels. Success in this role means you are able to design, launch and analyze marketing campaigns to drive business goals and engagement across Square’s products.

    The ideal candidate is an energetic self-starter, motivated to dive in and learn by doing. He or she can ramp up quickly, partner well with cross-functional teams, and work efficiently and effectively against goals.


    • Partner closely with product marketing managers (PMMs) across products to conceive of acquisition and lifecycle marketing campaigns, as well as identify goals and key performance indicators for programs

    • Lead implementation of email, in-product, and web campaigns, including set up of audiences, tracking and reporting

    • Drive the creative development process for marketing materials by collaborating with Design, Copywriting, Legal, Operations and other Channel Teams

    • Analyze campaign metrics, report on KPIs, and present optimization recommendations to the product marketing team

    • Ensure timely completion of all project milestones while keeping all involved teams informed

  • Qualifications



    • A BA/BS degree

    • 3+ years of professional experience

    • 2+ years of related marketing experience, either in campaign development, marketing operations, or marketing analytics

    • Experience working with creative teams and marketing channel specialists

    • Knowledge of web strategy and email marketing for both acquisition as well as lifecycle marketing

    • Superior project management, time management, and attention to detail

    • Strong quantitative ability, as well as excellent written and oral communication skills

    • Comfort in a face-paced, entrepreneurial environment where change is common

    • Experience with marketing automation platforms (Iterable, Marketo, Hubspot or related), testing platforms (Optimizely, Visual Website Optimizer, Bounce Exchange, etc), and analytics tools (Looker, Amplitude, Google Analytics, Adobe Site Catalyst, etc) a plus

    • Strong proficiency with Excel or Google Sheets; basic competency in SQL a plus

    Additional Information

    At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at) We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

  • Industry
    Financial Services