Job Description

The Brand Team at Square is a growing team that is dedicated to building the Square brand. Our team is a cross-functional group that includes Brand Strategy, Brand Insights, and Brand Marketing. As a team we are united by our goal to create a strong and differentiated brand through best-in-class marketing and customer experiences. 

Square is looking for a strategic, creative, and results-oriented Integrated Marketing Manager to join the Brand Team. In this role, you’ll be responsible for planning, execution, and measurement of integrated marketing campaigns. You will lead execution of the channel strategy, manage spend, assess channel and campaign performance, manage media agencies and oversee campaign implementation across our paid channels. You will partner closely with the Brand Marketing Managers to deliver cohesive marketing initiatives designed to further build the Square brand and drive the Square business. 

The ideal candidate for this position will have experience planning and executing brand and product awareness campaigns, preferably in the advertising or marketing field. They will be familiar with both traditional and digital channels and understand campaign measurement. They will feel comfortable interacting with cross-functional teams and external partners. They will thrive in a fast-paced, innovative environment.

• Lead integrated media planning for Square’s brand and awareness campaigns

• Plan and launch integrated media campaigns that live across multiple touch points including: TV, video, radio, print, outdoor, display, podcasts, paid social, and paid content

• Responsible for on-going campaign management and optimizations

• Manage the media budget including maintaining flowcharts, budget worksheets, and pacing reports

• Determine creative asset needs and recommend creative rotations 

• Partner with Marketing Analytics Team to set goals, measure campaign effectiveness, and analyze campaign performance 

• Develop and share campaign reports with cross-functional partners and teams across the business 

• Partner with the Brand Marketing Managers and cross functional partners to ensure effective execution of all brand and product awareness campaigns

• Be the media expert and provide proactive insights, learnings, and best practices

Qualifications

• 3+ years of relevant work experience

• Understanding of all marketing touch points, especially digital

• Capable of managing and optimizing marketing channels to maximize performance

• Thorough understanding of campaign measurement 

• Self-starter with strong communication and presentation skills

• Strong project and time management skills

• Comfortable in a fast-paced environment

• Outstanding ability to think creatively, identify and resolve problems.

• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

Additional Information At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Perks At Square, we want you to be well and thrive. Our global benefits package includes: Healthcare coverage, Retirement Plans, Employee Stock Purchase Program, Meal reimbursements, Wellness perks, Paid parental leave, Flexible time off, Learning and Development resources