We are looking for a creative, results-oriented, data-driven leader to join Square as a Product Marketing Manager working with the Square for Restaurants team. The Product Marketing Manager will design and execute marketing strategies in all current markets, launch new markets, work closely with the product team to identify new product opportunities, lead go-to-market activities for new products, and provide continuous feedback about our products to the rest of the team. The Product Marketing Manager will ensure that the right customers are getting the right message, through the right channels and that we are building and supporting the right products for our customers.
This role will have a strong emphasis on optimizing conversion rates by leading marketing tests and customer research. This person will also oversee creation, execution, and optimization of marketing campaigns including email, paid media, in-product, offline, and experimental channels.
Understand customer needs through surveys, interviews, and analysis of product usage data
Identify and segment target customers, their pain points, and needs through qualitative and quantitative research, and solutions to meet those needs
Review competitive offerings and drive ongoing differentiation
Analyze findings, report on KPIs, and present recommendations
Establish hypotheses and design frequent marketing experiments to improve conversions in any part of the funnel
Set growth and retention targets and create quarterly marketing plans to meet them
Develop and implement data-driven lifecycle marketing strategies aimed at optimizing product growth and retention
Develop product positioning, key messaging, and pricing & packaging to be used in product development and marketing campaigns throughout the customer journey
Lead go-to-market strategies, tactical plans, and post-launch marketing programs with marketing channel managers, support content, account managers, and sales.
Present to executive leadership for cross-functional alignment
Partner closely with Design and Copywriters to develop marketing materials from ideation to implementation across all channels
Partner with channel partners to conceive of and implement email, paid media, in-product, offline, and experimental campaigns
A BA/BS degree or equivalent practical experience
5+ years of professional experience
3+ years in product marketing, growth, or other analytical role
Extensive knowledge of email and paid marketing for both acquisition as well as lifecycle marketing
Strong quantitative ability, and excellent written and oral communication skills
Comfort in a face-paced, entrepreneurial, start-up environment
Experience with testing platforms (Optimizely, Visual Website Optimizer, Bounce Exchange, etc), analytics tools (Google Analytics, Adobe Site Catalyst, etc), and marketing automation platforms (Marketo, Hubspot, Iterable) a plus
Previous background in B2C and B2B marketing, preferably with experience in consumer technologies, early stage startups, or high growth SaaS
Genuine interest in and curiosity in helping small businesses succeed
At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply and always consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.