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Global Marketing Ad Operations Specialist

Square

Global Marketing Ad Operations Specialist

New York, NY +2 locations
Full Time
Paid
  • Responsibilities

    Job Description

    As the Ad Ops Associate within Global Marketing, you will work with our Strategy teams that manage the US, UK, JP, AU, IE, ES and CA markets to ensure the technical execution of digital media campaigns -- including creative asset checks, trafficking (through DCM), and proper tagging implementation. This is to be done while managing relationships with our agencies and vendors to achieve accurate launches of marketing campaigns. The Ad Operations Associate will also aid in the maintenance and upkeep of campaigns and reporting while ensuring data integrity with partner and internal sources.

    YOU WILL:

    • Work with Ad Ops lead and global channel leads to create, execute and manage Display media trafficking for performance campaigns in Campaign Manager 360
    • Set up global standardizations for campaign configurations and connecting media placements to creative units within ad serving platforms (Google Campaign Manager 360) and ensuring spend reporting aligns with internal reporting parameters using cookie tracking.
    • Work with Ad Ops Tech to instrument appropriate partner pixels in Google Tag Manager for new tracking requirements and troubleshoot technical issues and inquiries between internal and external (media agencies, vendors, publishers) partner data
    • Work with internal teams (creative, media, analytics) and external partners (agencies, publishers, ad tech vendors) to identify and develop best practices and ensure quality in all operational logistics
    • Be the agency liaison with external partners regarding campaign tags, data tracking (pre, mid, post), placement scheduling, implementation, troubleshooting, and reporting
    • Identify issues leading up to a launch and during a live campaign that would prevent hitting KPI's and performance benchmarks
    • Test and perform quality assurance on ad tags and creatives to ensure specifications are met ahead of a campaign launch
    • Ensure data integrity between third-partner pixel data and internal data--troubleshoot, analyze data discrepancies using SQL for analysis
    • Troubleshoot pixels/tags, creative and 3rd party vendors to ensure campaign execution
    • Make necessary optimizations to placements, tags, creatives and 3rd party technologies to ensure expected delivery
  • Qualifications

    Qualifications

    YOU HAVE:

    • 2+ years' experience in digital ad operations at a publisher, an ad tech company, ad agency or ad network
    • Experience with Google Analytics, Google Tag Manager, Google Campaign Manager and ad operations across major ad platforms (Google, Facebook, LinkedIn, etc.)
    • Proficiency with managing, articulating and synthesizing data using Excel and Google Sheets.
    • High degree of initiative and productivity while being results oriented
    • SQL (MySQL or BigQuery) and JavaScript experience a plus

    Additional Information

    We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

    We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. _WANT TO LEARN MORE ABOUT WHAT WE’RE DOING TO BUILD A WORKPLACE THAT IS FAIR AND SQUARE? CHECK OUT OUR I+D PAGE. _

    Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

    PERKS

    We want you to be well and thrive. Our global benefits package includes:

    • Healthcare coverage
    • Retirement Plans
    • Employee Stock Purchase Program
    • Wellness perks
    • Paid parental leave
    • Paid time off
    • Learning and Development resources

    Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

  • Industry
    Financial Services
  • Locations
    San Francisco, CA • Atlanta, GA • New York, NY