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Digital Marketing Intern - Sms Program

Trupanion, Inc

Digital Marketing Intern - Sms Program

Kenmore, WA
Internship
Paid
  • Responsibilities

    Digital Marketing Intern - SMS Program Marketing Seattle, Washington Description Trupanion is a leader of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they deserve. We have helped hundreds of thousands of pets live longer, healthier lives and have provided peace of mind for their owners. Headquartered in Seattle, we offer a collaborative, casual and pet-friendly environment where everyone is encouraged to be themselves. If you are looking for passion, energy, and a sense of belonging in a cause-driven business where hard work is the mantra, this may be the right opportunity for you. The Role: Trupanion is looking for an individual to execute SMS marketing initiatives, manage expansion of the SMS program, and form a strategic plan for efficiently marketing with SMS to Trupanions prospective and current customers. This role is temporary for 4-6 months, depending on company needs. Key Responsibilities Include: * Deploy manual SMS marketing messages in real time and scheduled follow-ups * Manage updating of spreadsheets with leads information, opt-outs, and outcomes * Perform a demographic analysis of successful leads * Maintain up-to-date current data for lead performance, and comparing to benchmarks to provide overall analysis of programs success and areas of opportunities * Provide on-going communication to interested parties regarding status of SMS program(s) * Build appropriate follow up strategy for leads who have been lost due to bounced email addresses * Work with digital marketing team to research and analyze appropriate partners for a long-term automated SMS third party vendor * Create plans to utilize innovative SMS marketing communication strategies to contribute to digital marketing channels, and increase lead conversion rate Qualifications * Social media and marketing experience Experience: * Experience analyzing customers and demographics preferred * Experience with SMS marketing preferred Skills, Knowledge & Abilities: * Ability to react quickly and efficiently to real-time alerts and requests * Highly invested in the success of their area of responsibility and how it contributes to the team * Must have extreme attention to detail and accuracy * Ability to manage multiple priorities and projects efficiently * Highly enthusiastic, proactive, and willingness to take initiative * Thinking analytically and creatively to innovate and problem solve * Strong work ethic, willingness to learn Company Background: Trupanion is a leader of medical insurance for dogs and cats, offering policies in the United States, Canada, and Puerto Rico. Trupanions mission is to help the pets we all love receive the best veterinary care. A career at Trupanion means you share our passion to help pets and want to be a part of an organization that makes a difference. Trupanion is a registered trademark owned by Trupanion, Inc. Underwritten in Canada by Omega General Insurance Company and in the United States by American Pet Insurance Company. Trupanion is a founding member of the North American Pet Health Insurance Association (NAPHIA), demonstrating a commitment to high standards and transparency in all actions and products. For more information about Trupanion, visit http://trupanion.com/about

  • Industry
    Financial Services