The Digital Channel Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. KEY RESPONSIBILITIES INCLUDE:

• Partnering with internal teams, specifically - US Branded Cards or Retail Bank Program Managers (marketing strategy), Marketing Information Management (data), and external suppliers to ensure email campaigns, which are often highly complex, are designed and executed flawlessly to meet business goals.
• Executing capacity models for monthly assessment and prioritization process
• Planning and executing Email Marketing campaigns including setting-up/editing multiple programs within a deployment, recommending and/or refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, auditing waterfalls produced by the Marketing Information Management team, and conducting pre-deployment checks.
• Reviewing email creative submissions and confirming conformity to branding guidelines and email best practices including ADA digital guidelines as well as executional efficiency, as applicable.
• Applying critical thinking skills to identify and mitigate potential issues to avoid negative impacts to our customers, internal clients and Brand.
• Remain extremely focused on detail while managing multiple email campaigns simultaneously.
• Ensure quality deliverables are on time and meet all Channel Controls.

JOB QUALIFICATIONS:

• 6-10 years of business experience, particularly in email campaign production management
• Experience with Salesforce Marketing Cloud Content Builder and Journey Builder
• Ability to understand data and make recommendations based on analytics; including test design recommendations and waterfall audits
• Thinks operationally and strategically; analyzes issues, uses sound judgment
• Strong communications skills:ability to clearly, effectively discuss projects; strong listening skills
• Excellent relationship building with internal clients and external developers; requires collaboration and teamwork across organizational boundaries
• Intellectual curiosity, logical thinking and the ability to solve problems creatively
• Accountability, attention to detail, decisiveness and strong work ethic
• Excellent organization and time management skills; ability to handle/track multiple concurrent job statues; works effectively under tight deadlines, adhering to process calendars
• Ability to discern creative best practices and an eye for visual media in general.
• Ability to understand HTML code
• Experience with Confluence and or Jira a plus
• Bachelor's degree required

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. JOB FAMILY GROUP: Marketing JOB FAMILY: Digital & Social Media Marketing TIME TYPE: Full time Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review ACCESSIBILITY AT CITI. View the "EEO IS THE LAW" poster. View the EEO IS THE LAW SUPPLEMENT. View the EEO POLICY STATEMENT. View the PAY TRANSPARENCY POSTING Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

Citi enables growth and progress for individuals, communities, institutions and governments around the world and has been doing so for more than 200 years. They recognize that their ability to best serve their clients and customers comes from the diverse and engaged employee base and they work tirelessly to deliver opportunities for growth and development to the most talented people. This is a place where the best come to get better.