Digital Marketing Intern Wall Street Lending - Clinton Township, MI 48038 Full-time, Internship What we're looking for: Highly motivated and passionate digital marketing or marketing student looking to grow and hone their skills in our internship program. Job Description * Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns * Design, build and maintain our social media presence * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Plan, execute, and measure experiments and conversion tests * Collaborate with internal teams to create landing pages and optimize user experience * Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points * Instrument conversion points and optimize user funnels * Collaborate with agencies and other vendor partners * Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements * Strong academic background * Proven working experience in digital marketing * Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns * Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate * Experience in optimizing landing pages and user funnels * Experience with A/B and multivariate experiments * Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) * Working knowledge of ad serving tools (e.g., DART, Atlas) * Experience in setting up and optimizing Google Adwords campaigns * Working knowledge of HTML, CSS, and JavaScript development and constraints * Strong analytical skills and data-driven thinking * Up-to-date with the latest trends and best practices in online marketing and measurement Job Type: Full-time Experience: * Digital Marketing: 1 year Education: * Bachelor's 4 hours ago - save job