Redwood Credit Union is seeking to expand its marketing department with the addition of the VICE-PRESIDENT OF PRODUCT AND SERVICE INNOVATION. This position is responsible for leading product research, product strategy and product development to ensure products are competitive in the marketplace and consistently delivered ahead of Members needs, which sets RCU apart as a financial services leader. Responsible for innovation of existing and new products and services, utilizing data and market analytics, in conjunction with product and service line owners to improve the Member experience, the digital experience and market position, while targeting  products and services for increased adoption. Responsible for increasing Member relationship and organizational goals such as,  products per household, single service households, average age of Members, NPS scores, efficient transactions, market share and Member growth. Works closely with various internal departments on product and service design, pricing recommendations, target markets and messaging. Partners with Training to ensure organizational understanding and knowledge of all RCU products and services, and drives internal communication for any new or updated products and services

Our new VP OF PRODUCT AND SERVICE INNOVATION will oversee the generation of new product concepts, bundling of existing products/services, and coordination of advertising, market launch, and delivery design. Identify Member needs and market differentiators that translate into product pairings and designs that will create additional revenue and establish Redwood Credit Union as the premiere credit union in the marketplace.

Required Skills

MINIMUM QUALIFICATIONS:

Knowledge, Skills and Abilities

• 3-5 years previous experience managing the development, implementation, and performance of a product or product line.
• Demonstrated experience with key performance metrics and data to provide insights and make strategic business recommendations is required.
• Experience managing the development, implementation and performance of a product or service line in the financial industry.
• Strong technology innovation knowledge or background preferred.
• Project Management, or equivalent experience required.
• Skill in the use of word processing, spreadsheets, and database software programs.
• Excellent oral and written communication skills.
• Excellent organizational skills.

Required Experience

MINIMUM QUALIFICATIONS:

Education/Experience

• This position requires a minimum of a Bachelor’s degree in Business Administration, Finance, or a closely related field.
• With at least 10 years financial institution experience and at least 5 years management experience.
• Minimum 3-5 years of managing or overseeing a key product or service line.
• Minimum 3-5 years of experience analyzing product lines to maximize performance, penetration and pricing.
• Experience evaluating and implementing third-party product or service solutions.

MINIMUM QUALIFICATIONS:

Knowledge, Skills and Abilities

• 3-5 years previous experience managing the development, implementation, and performance of a product or product line.
• Demonstrated experience with key performance metrics and data to provide insights and make strategic business recommendations is required.
• Experience managing the development, implementation and performance of a product or service line in the financial industry.
• Strong technology innovation knowledge or background preferred.
• Project Management, or equivalent experience required.
• Skill in the use of word processing, spreadsheets, and database software programs.
• Excellent oral and written communication skills.
• Excellent organizational skills.