2021 Summer Internship - IR Intelligence Marketing Intern

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Nasdaq

2021 Summer Internship - IR Intelligence Marketing Intern

New York, NY
Internship
Paid
  • Responsibilities

    Job Description

    The Nasdaq Futures Internship Program provides successful candidates with a unique opportunity to experience a challenging and immersive 10-week internship. As participants in the Nasdaq Futures Internship Program, you will deliver real, impactful work within a business unit. You will work on a defined project and partner with a mentor, network with senior colleagues, and present your project at the end of the program. You will also participate in learning & development opportunities as well as “lunch and learn” sessions with senior leaders.

    This Nasdaq Internship runs for 10 weeks commencing from June to August. Upon completion of this internship, outstanding interns will be evaluated for full-time opportunities with NASDAQ post-graduation.

    Objectives of this Role

    Our Team

    The Nasdaq IR Intelligence marketing team is a dynamic, fast-paced, results-focused group providing support for Nasdaq’s IR product portfolio. The team features members with specializations in demand generation, content marketing, events, client success, and ops. Working closely together, the team delivers a fully integrated marketing strategy in partnership with various business stakeholders including Client Success, Sales, and Product Technology.

    Project Overview

    The Nasdaq IR Intelligence Marketing Intern will be responsible for creating and executing an entire demand generation marketing campaign. The project will be broken into three stages: Research & Ideation – Development - Execution & Analysis. Each phase of the project will have specific milestones for the intern to meet. The intern should expect to learn many aspects of marketing project management and will have the opportunity to work closely with all members of the Nasdaq IR Intelligence marketing team in order to produce a holistic campaign that drives significant business results.

    Daily and Monthly Responsibilities

    Your Role

    The intern will be responsible for working alongside demand generation and content marketing to ideate campaign opportunities, administer, manage and optimize campaigns, track results, and support a variety of administrative tasks for the broader Nasdaq IR Intelligence marketing team.

    • Support the marketing team
    • Assist in the creation of ad copy, web pages, email campaigns, and social media content
    • Seek and analyze competitor marketing material and digital content
    • Support brand reputation management on review sites and forums
    • Create and maintain tracking reports of digital and traditional marketing efforts
    • Develop new social media campaigns, considering current and planned promotional activities
    • Monitor social channels to mine target audience insights on topics, issues, pain points
    • Provide administrative support to management when required
    • Assist in planning and hosting virtual marketing events
  • Qualifications

    Skills and Qualifications

    • Is working on completing a degree in Business or Marketing or Communications (must be graduating in 2022)
    • Strong work ethic
    • Extensive knowledge of business social media best practices and platforms
    • Strong verbal and written communication skills
    • Willingness to learn on the job and share experiences with other members of the team

    Preferred Qualifications

    • Experience with copy-writing, social media platforms, analytics tools, and basic project management
    • Experience with Google marketing platforms (Google Analytics, Google Adwords, Google Search Console), is a plus
    • Data entry and computer skills a must
  • Industry
    Financial Technology
  • Fun Fact
    Nasdaq CEO Adena Friedman started her career as an intern at the company.
  • About Us

    Nasdaq's mission is to fuel the world’s economic growth one investor, one company, one market at a time. Nasdaq connects buyers and sellers, visionaries and experts, dreamers and doers to transform the global economy.