2021 Summer Internship - Marketing Operations Intern

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2021 Summer Internship - Marketing Operations Intern

New York, NY
  • Responsibilities

    The Nasdaq Futures Internship Program provides successful candidates with a unique opportunity to experience a challenging and immersive 10-week internship. As participants in the Nasdaq Futures Internship Program, you will deliver real, impactful work within a business unit. You will work on a defined project and partner with a mentor, network with senior colleagues, and present your project at the end of the program. You will also participate in learning & development opportunities as well as “lunch and learn” sessions with senior leaders.

    This Nasdaq Internship runs for 10 weeks commencing from June to August. Upon completion of this internship, outstanding interns will be evaluated for full-time opportunities with NASDAQ post-graduation.

    Objectives of this Role

    Our Team

    The Nasdaq Governance Solutions marketing team is a dynamic, fast-paced, results-focused group providing support for Nasdaq’s SaaS governance product portfolio. The team features members with specializations in demand generation, content marketing, events, client success, and ops. Working closely together, the team delivers a fully integrated marketing strategy in partnership with various business stakeholders including Client Success, Sales, and Product Technology.

    Project Overview

    The Marketing Operations Intern will be responsible for analyzing our existing lead funnel and pipeline to execute an entire campaign focused on engaging top of funnel leads with relevant, targeted content. The project will be broken into three phases: Data Analysis and Cleanup – Content and Company Research – Execution and Analysis. Each phase of the project will have specific milestones for the intern to meet. The intern should expect to learn many aspects of marketing project management and will have the opportunity to work closely with all members of the Nasdaq Governance Solutions marketing team in order to produce a holistic campaign that drives significant business results.

    Daily and Monthly Responsibilities

    Your Role

    The intern will be responsible for working alongside marketing operations and demand generation to help strategize, implement, and optimize email and digital campaigns while providing detailed closed-loop reporting on campaign effectiveness.

    • Support the marketing team
    • Assist in the creation of email campaigns, web forms, and landing pages
    • Create and maintain tracking reports and dashboards of marketing efforts
    • Assist with data cleanup projects in Marketo and Salesforce and oversee lead routing to sales
    • Seek and analyze competitor marketing material and digital content
    • Support brand reputation management on review sites and forums
    • Provide administrative support to management when required
  • Qualifications

    Skills and Qualifications

    • Is working on completing a degree in Business, or Marketing, or Communications, or related fields (must be graduating in 2022)
    • Has a strong work ethic
    • An innovative, process-driven, problem solver with interest in the technical aspect of digital marketing and marketing operations
    • Excited by data and analytics and eager to discover new trends and insight that drives the business forward
    • Willingness to learn on the job and share experiences with other members of the team

    Preferred Qualifications

    • Experience with email marketing tools, CRM platforms, analytics tools, and basic project management.
    • Experience in Marketo or Salesforce experience is also a plus
    • Knowledge of lead management, lead funnels, and basic digital marketing terminology a plus but not required
    • Strong Excel skills a must
  • Industry
    Financial Technology
  • Fun Fact
    Nasdaq CEO Adena Friedman started her career as an intern at the company.
  • About Us

    Nasdaq's mission is to fuel the world’s economic growth one investor, one company, one market at a time. Nasdaq connects buyers and sellers, visionaries and experts, dreamers and doers to transform the global economy.