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Digital Marketing Coordinator, Content Factory Digital Demand Creation

Rich Products Corporation

Rich Products Corporation

Digital Marketing Coordinator, Content Factory Digital Demand Creation

Buffalo, NY
Full Time
Paid
  • Responsibilities

    Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's®-Infinite Possibilities. One Family.

    PURPOSE STATEMENT

    The Digital marketing Coordinator will provide support to the Digital Demand Creation team to optimize the organization's digital marketing programs with focus on content creation and management.

    KEY ACCOUNTABILITIES/OUTCOMES

    • Supports the Sr. Manager, Digital Customer Experience and the Digital Demand Creation Team

    • Creation of content and management, maintenance, and curation of assets in content management systems for Digital Marketing team.

    • Partner with internal stakeholders and agency partners to update and maintain assets within Rich's asset management applications

    • Identify asset management operational and user efficiencies, continually developing skills and expertise in digital asset curation and syndication by being current with prevailing technologies in the digital world

    • Organize, backup and archive all content while following brand naming conventions and metadata management strategies following industry best practices.

    • Support Demand Creation testing and reporting efforts.

    • Participate in Agile product development work to advance Digital Demand Creation initiatives, as required

    • Support Budget admin, coordination, maintenance

    • Maintain and deliver assets aligned to content creation standards required (including GS1 GDSN standards, Core Content and Optimized Content) as required and directed by leadership; ensure content aligns to Rich's style guide, voice, and quality.

    • Develop relationships with relevant vendors & agencies, and provide relevant, timely feedback

    • Provides administrative support to Sr. Vice President, Demand Creation, as needed (expense reports, meeting coordination, etc.)

    • Provides governance support and meeting coordination for Demand Creation Team and other leadership meetings

    • Manages Team Contact Lists, SharePoint Sites (Demand Creation COE, Marketing Competency & Training, Sales Marketing Leadership Council Site, others as required)

    • Assists with onboarding of new associates

    • Supports ad-hoc marketing requests from Sr. Vice President and Demand Creation COE team members for presentations, meeting coordination

    KNOWLEDGE/SKILLS/EXPERIENCE

    • Bachelor's degree in marketing, business or related field strongly preferred with 2+ years of general business experience preferably in a marketing or sales office.

    • Knowledge of digital content creation, management and tools preferred.

    • Demonstrated ability in being a fast learner and adapting to change.Ability to assimilate new software, procedures and techniques as they are constantly introduced in this environment.

    • Experience in handling multiple assignments concurrently, possessing excellent organizational and time management skills, and being able to function in a fast-paced environment. Strong attention to detail.

    • Strong analytical skills and digital dexterity supported by intermediate to advanced knowledge of Excel.

    • Demonstrated ability being proactive with ability to anticipate, initiate, and prioritize.

    • The ability to assume responsibility without direct supervision, exercise initiative and judgment, and make decisions within the scope of assigned authority is required.

    • Demonstrated ability workingwith a variety of levels of management and internal/external customers.

    • Solid verbal and written communication skills.

    • Solid software proficiency to include Microsoft Outlook, Excel, PowerPoint, and Word (Intermediate to advanced Excel and PowerPoint User)

    • Individual must be a fast learner and able to assimilate new software, procedures and techniques; demonstrated passion for content, media, marketing, and the Internet

    Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

    Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at asc@rich.com if you need assistance completing this application or to otherwise participate in the application process.

  • Industry
    Food Production
  • About Us

    Rich’s is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants, and bakeries around the world. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader in the food industry with a focus on everything that family makes possible.