Bimbo Bakeries USA has some of America’s favorite bread and sweet baked goods brands (Entenmenns cookies anyone?)

At BBU, we have a desire to innovate new and exciting products to delight our consumers. We also invest heavily in tomorrow's top talent.

This amazing Co-Op program is a 6 month, paid opportunity that affords students a remarkable experience to participate in fast-paced real world projects designed to further develop strategic project management, analytical problem solving, and managerial leadership skills.

You also won't be alone! Mentors will be designated to guide student collaborations and project work in each area.

Marketing Co-Ops support Bimbo Bakeries in the development and execution of marketing plans.

Primary responsibilities:

• Plan and execute offline consumer promotion efforts, including cross-brand initiatives, external partner programs, couponing and packaging updates.

• Work closely with brand team to align messaging and creative with the strategic brand positioning.

• Coordinate the implementation of online consumer promotion efforts, including website and e-mail consumer communications.

• Develop a full year’s pipeline of content and creative updates to support offline consumer promotions.

• Work with internal IT group to ensure appropriate functionality exists for efforts.

• Support Brand Manager in day-to- day creative agency management and internal legal management approvals.

• Develop strategy and rationale for new brand initiatives, including justification for investment needed (e.g. marketing expense).

• Monitor and report on each programs’ results, making recommendations for future promotions.

• Act as a passionate advocate for the Brands in every way possible.

• Work closely with agencies and cross- functional partners, including sales and operations, on implementation of marketing programs.

Bimbo Bakeries USA (BBU) is the largest baked-goods company in the US with a leading position in bread, buns, sweet baked goods and cakes. The premium portfolio includes brands such as ARNOLD
ENTENMANN’S MRS BAIRD’S OROWEAT THOMAS

Be part of a family: BBU employs more than 23,000 associates, operates over 60 plants coast-to- coast and distributes its products through more than 12,000 routes.

POSITION REQUIREMENTS:

• Currently enrolled in a Bachelor’s Degree Program in Business Administration, Marketing, Communications or other related major

• Previous co- op/internship experience preferred

• Strong verbal and written communication skills. Candidate should be capable of initiating and maintaining strong interpersonal relationships

• Demonstrated analytical skills with ability to generate business insights from diverse data sources

• Ability to organize and prioritize work, juggle several projects at once.

• Self-motivation and a desire to learn a very interesting and challenging industry

• US Residency or Green Card required.

• Relocation is not available for this position.

Have you ever enjoyed:

A Thomas English muffin or bagel? An Entenmann’s cake or donut? A Ballpark hotdog?

If the answer is YES, then you know Bimbo Bakeries USA!

Bimbo Bakeries USA is part of the world’s largest baking company with operations in 22 countries. Bimbo Bakeries USA employs 21,000 associates across the U.S.

But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.