The Community Ambassador has three main responsibilities:
Complete Trade Area Assessment
Identify Community Contacts and Experiences
Execute Experiences
Complete Trade Area Assessment:
Identify customer origin, use case, local experiences, and partners.
Interview local experts to collect market characteristics. Initiate dialogue with customers in and out of store, through focus groups and other experiences, to validate use case and understand brand perception.
Identify Community Contacts and Experiences:
Create list of target customers and partners, according to trade area assessment.
Recommend experiences to engage with customers, by using core brand attributes, and knowledge of trade area and customer.
Execute Experiences:
Execute experiences according to plan and brand standards (potentially including: partner events, in-stores tastings and dinners, “sweet touches”, distribution of collateral and swag.)
Build strong connections with customers during experiences.
Support operations to ensure marketing tactics don’t disrupt business and are executed well.
Desired Traits:
Connector: regularly engages strangers in engaging conversations
Influential: professional polish, articulate and well developed point of view about food & health lifestyle
Scrappy: never settles for what's already been done, is innovative and creative with ideas, pitches in to get the job done
Empathetic: high EQ, expert at reading and responding to social cues, develops easy intimacy
Humble: servant leader mentality, not afraid to get their hands dirty, connects with people from different walks of life
Reliable: follows through on commitments, and asks for help when needed
Desired Experience:
sweetgreen is a fast casual destination for simple, seasonal, healthy food. The trio started sweetgreen the summer after they graduated from Georgetown, with a mission to build healthier communities, starting with food. From the seed to the store, sweetgreen is involved in every step of the supply chain, working with local growers to craft a rotating seasonal menu, and the company's 3,000 team members prep all of the food from scratch in each location every day. The brand’s strong food ethos, embrace of passion and purpose, and investment in local communities has enabled sweetgreen to grow into a national brand with more than 50 locations across the East Coast, Chicago, and California.