Job Description

Position Summary

Reporting to the Director of Marketing and Branding, the Copywriter will be responsible for writing and editing text content for marketing and promotional materials in a variety of formats. This position which will help translate the overall vision and creative direction of the department into easily digestible and engaging content with the goal of increasing commercial revenue within the Airport and associated businesses. The incumbent will work closely with the Director of Marketing and Branding, as well as other members of the marketing strategy team to formulate and coordinate the creation and distribution of marketing materials. This is a professional, non-supervisory position.

Essential Functions

Content Creation & Strategy

• · Conceptualize and write clear, persuasive, and compelling copy aligned with brand strategy and business objectives.
• · Develop content for multiple platforms, including websites, emails, social media, advertising campaigns, print materials, presentations, and internal communications.
• Collaborate closely with designers, marketers, communications specialists, and external partners to ensure brand consistency across all channels.

Brand Voice & Messaging

• Ensure consistent application of brand voice, tone, and style guidelines in all written content.
• Assist in developing, refining, and maintaining brand messaging standards to enhance clarity, relevance, and engagement.

Editorial Planning & Management

• Maintain and manage editorial calendars, ensuring timely and strategic content distribution.
• Collaborate with the creative team and stakeholders to coordinate content requirements, revisions, and approvals.

Research & Trend Analysis

• Conduct research to understand target audiences, market trends, and industry developments.
• Utilize insights and analytics to refine messaging, optimize performance, and identify opportunities for content innovation.

Quality Assurance & Review

• Proofread and edit content to ensure accuracy, grammatical correctness, and compliance with style guidelines.

• Conduct regular content audits and recommend improvements to enhance effectiveness and alignment with strategic goals.

• And other duties as assigned.

Required Competencies, Knowledge, Skills, and Abilities

Knowledge

• Knowledge of current trends in marketing.
• Basic knowledge of the airport industry and revenue streams.
• Knowledge of style guidelines and industry best practices.

Skills

• Strong project management skills.
• Excellent research skills.
• Strong communications skills.
• Proficient in digital marketing tools and content management systems.
• Meticulous attention to detail.

Abilities

• Ability to think creatively and develop innovative new ideas.
• Ability to effectively prioritize multiple projects.
• Ability to write clearly and concisely.
• Ability to summarize complex ideas into content that is accessible to a general audience.
• Ability to effectively receive and incorporate feedback.
• Ability to communicate effectively with a diverse set of stakeholders both internal and external.

Qualifications

Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.

Five or more years of professional copywriting experience, preferably within a government agency or corporate marketing environment.

We value diverse experiences and are open to flexible qualifications. If you are passionate about this role and meet some of the key criteria, we encourage you to apply.

Additional Information

TO APPLY: Interested candidates must submit a cover letter and resume.

Salary Range: $75,000-$90,000

Discover the Perks of Being a City of Philadelphia Employee:

• Transportation : City employees get unlimited FREE public transportation all year long through SEPTA’s Key Advantage program. Employees can ride on SEPTA buses, subways, trolleys, and regional rail for their daily commute and more.
• Parental Benefits: The City offers its employees 8 weeks of paid parental leave.
• We offer Comprehensive health coverage for employees and their eligible dependents.
• Our wellness program offers eligibility into the discounted medical plan
• Employees receive paid vacation, sick leave, and holidays
• Generous retirement savings options are available
• Pay off your student loans faster - As a qualifying employer, City of Philadelphia employees are eligible to participate in the Public Service Loan Forgiveness program. Join the ranks of hundreds of employees who have already benefited from this program and achieved student loan forgiveness.
• Unlock Tuition Discounts and Scholarships - The City of Philadelphia has forged partnerships with over a dozen esteemed colleges and universities in the area, ensuring that our employees have access to a wide range of tuition discounts and scholarships. Experience savings of 10% to 40% on your educational expenses, extending not only to City employees but in some cases, spouse and dependents too!

Join the City of Philadelphia team today and seize these incredible benefits designed to enhance your financial well-being and personal growth!

_ *The successful candidate must be a city of Philadelphia resident within six months of hire_

Effective May 22, 2023, vaccinations are no longer required for new employees that work in non-medical, non-emergency or patient facing positions with the City of Philadelphia. As a result, only employees in positions providing services that are patient-facing medical care (ex: Nurses, doctors, emergency medical personnel), must be fully vaccinated.

The City of Philadelphia is an Equal Opportunity employer and does not permit discrimination based on race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, source of income, familial status, genetic information or domestic or sexual violence victim status. If you believe you were discriminated against, call the Philadelphia Commission on Human Relations at 215-686-4670 or send an email to faqpchr@phila.gov.

For more information, go to: Human Relations Website: http://www.phila.gov/humanrelations/Pages/default.aspx