Kelaca is looking for a Digital Communications Specialist for our client partner, the Family Heart Foundation in Chapel Hill, NC.

?? Why This Role Exists

When Katherine Wilemon survived a heart attack at 39 – just as she became a new mother – she discovered her risk wasn’t random. It was inherited. And it could be passed down to her children.

That moment launched a movement.

The Family Heart Foundation exists to break the silence around genetic lipid conditions like familial hypercholesterolemia (FH) and elevated Lipoprotein(a) [Lp(a)], which often go undetected until it’s too late. These aren’t just medical conditions – they’re family legacies.

This role is responsible for reaching new people and connecting them with the Family Heart Foundation. Amplify the science. Reach the families who don’t yet know their risk but still have time to act.

?? What Success Looks Like in This Role

In your first 6–12 months, success might look like:

• Deeply knowledgeable about the nuances of the different social media platforms of the organization and successful and skillful implementation
• Substantive growth in the reach and engagement among under-diagnosed communities
• Channeling and building a unified, trustworthy digital voice across platforms that builds connection with both patients and clinicians
• Monthly audit, refresh and maintenance of the website in collaboration with the web team
• Enhancing the content calendar that supports education, advocacy, and real-time scientific updates
• Improved analytics reporting routines that helps leadership shape strategy
• A healthy rhythm of creation, refinement, and collaboration with the team
• Significant increase in social media postings where applicable (i.e. Instagram stories)

?? What You’ll Do

You’ll sit within the Communications Team and work closely with our Creative Director, Chief Executive Officer and mission-aligned collaborators. Your job is to skillfully co-create and implement content that educates, empowers, and moves people to become part of the Family Heart community.

Platform Posting and Engagement

• Manage the organization’s social platforms (Facebook, LinkedIn, X, Instagram, YouTube, TikTok)
• Post, schedule, and monitor content while adapting for tone and audience to optimize for each platform
• Report on performance using GA4, native insights, and third-party tools (e.g. Meltwater)

Web Maintenance

• Maintain and update web content via WordPress (basic formatting and troubleshooting)
• Flag or fix content errors, formatting issues, or page inconsistencies
• Support vendors or team members on larger site updates when needed

Content Support and Implementation

• Co-create and implement refinements of web content, email, social, and campaign landing pages
• Repurpose key stories and science into digestible formats across channels
• Bring ideas to the table and help shape content themes with the team

Creative & Coordination

• Draft visual assets and concepts in various platforms or work in design template (e.g. Canva, Adobe Express, Figma etc.)
• Coordinate with teammates or partners to keep projects on track and aligned

?? How This Role Operates

You’ll thrive here if:

Signal What It Looks Like S – Self-Guidance You take initiative, plan your time well, are proactive, and enjoy working as a team. C – Collaboration You work in a highly collaborative way, invite feedback and are excited to learn and embrace the specifics of the content and the mission. B – Behavioral Pace You’re fueled by a fast-paced environment. You are skilled at coordinating parallel workstreams while meeting deadlines and maintaining quality. I – Initiative You identify and plan ahead for content needs across the organization. P – Problem-Solving You address what can be improved and troubleshoot content gaps with calm curiosity and collaboration. R – Role Identity You believe your work connects directly to the work of the team as a whole and the mission – and are excited about helping people.

??? Tools & Skills That Will Help You Succeed

We’re not looking for perfection – but we are looking for fluency. That means:

• WordPress experience (page edits, formatting, plug-ins)
• GA4 and platform-native reporting tools
• Familiarity with email tools like Mailchimp or Constant Contact
• Social posting tools (Meltwater, Hootsuite, etc.)
• Familiarity with social media paid advertising, including Meta (Facebook/Instagram), LinkedIn, and X (Twitter) platforms
• Canva, Adobe Express, or similar design tools
• Strong writing/editing skills and attention to brand standards
• Ability to prioritize in a high-context, multi-project environment

?? What It’s Like to Work Here

• Work Style: Remote-hybrid utilizing Zoom virtual meetings, Microsoft Teams and other collaborative tools during normal business hours. Use of telephone to have 1:1 communication is encouraged to build stronger connections with team members. Plan on weekly in-person meetings to meet with local team members.
• Pace: Fast and focused – urgency with integrity.
• Culture: High standards for excellence, mission-anchored, collaborative, and kind.
• Schedule: Flexibility needed during campaigns or events.
• Travel: National travel will be required at minimum 2-4x per year.

?? Preferred Background

• 3–5 years in digital communications or marketing, content strategy, and/or advocacy
• Experience translating complex topics for broad audiences
• Passion for public health, science communication, or community-based impact
• Nonprofit, startup, or healthcare experience is a plus – but not required

?? Why This Role Matters

Every message we distribute and all content we provide could save a life. We’re looking for someone who understands the importance of the work, who is looking for a creative outlet that makes a difference and enjoys being part of a dynamic team.

NO THIRD PARTIES.

Job Type: Full-time

Hours of Work: Monday-Friday; 8am-5pm (Hybrid)

FLSA Exemption Status: Exempt

Apply to Kelaca today so we can schedule a conversation with you to further discuss this exciting opportunity.

Kelaca is an Equal Employment Opportunity company and does not discriminate in employment based on: age, disability, national origin, race, color, religion, veteran status, genetic information, gender, sex, gender identity, sexual orientation, pregnancy, or other non-merit factor.