Head of US Sales 

Our client is a fast growing, customised food packaging company that has established itself as a market leader in the UK with approximately 4,000 restaurant and hospitality clients.

Having recently launched their US division based in New York, we are looking for a commercially driven Head of Sales to lead their go to market strategy, build a client base, and lay the foundations for rapid growth across the East Coast.

You will be the first senior commercial hire in the US, reporting directly to the US General Manager (and company co-founder).

The role carries significant upside, including equity participation in the US business.

Location New York / Tri-State (hybrid; primarily field-based)

Compensation Base salary + commission + equity in US entity. 
Experience 3–5 years in a B2B sales role within packaging, food distribution, or adjacent industries

Key Responsibilities

• Own the full US sales cycle: prospecting, pitching, closing, and account management for restaurant, cafe and hospitality clients across the New York and Tri-State area, expanding to the broader East Coast over time.
• Develop and execute a go-to-market sales plan for the US, working closely with the founding team to localise the company’s proven UK playbook.
• Build and manage a pipeline of new business opportunities through door to door outreach, networking, personal branding, and leveraging inbound leads as marketing scales.

Ideal Candidate Profile

• 3–5 years of B2B sales experience, selling into restaurants, cafes, 
• Demonstrable track record of winning new business and growing accounts – with verifiable numbers.
• Experience in a builder environment: you have joined a company early or scaled a territory/division from a small base. You know what it means to hunt without a large inbound pipeline.
• A strong existing network (“black book”) of restaurant, café, or hospitality contacts in the New York / East Coast market is highly desirable.

Compensation & Benefits

• Competitive base salary
• Excellent commission structure - strong performers will be rewarded generously.
• Equity participation in the US business, vesting over time.
• Opportunity to grow into a senior leadership role (e.g. VP Sales, US Commercial Director) as the business scales.

Interview Process

1. Initial screen with Kelaca (recruitment partner).
2. First interview with US General Manager.
3. Short commercial task (non-onerous; designed to assess strategic thinking).
4. Final interview with co-founder and potentially UK Head of Sales