Job Description

The Media Planner is primarily responsible for campaign stewardship of strategic execution across digital media (OTT/ CTV, Audio, OLV, DIsplay/ Native, Social, Search, DOOH) and some offline (traditional OOH). This individual serves as the day-to-day point of contact with agency activation, creative, and operations teams demonstrating an ability to communicate and collaborate cross-functionally. The Media Planner has strong attention to detail, managing multiple projects simultaneously requiring multiple touchpoints and ensuring accuracy from campaign ideation to execution. The Media Planner also has mastery over internal planning tools and the use of budget management in Prisma, with a working knowledge of digital media, marketing terms, advertising partners, and products. This person demonstrates a professional demeanor with the potential to flex into an increasingly client-facing role.

• Principal to the setup and approval of paid media executions
• Collaborate with agency cross-functional teams in compliance and regulations-driven executions
• Negotiate independently with publishers and vendors
• Contribute to media plans and client presentations
• Daily internal team contact and ongoing tactical contact with clients
• Exercise operational upkeep of budgeting, buying, and financial systems
• Adopt a performance marketing mindset using data to inform strategic decisions impacting media and creative outcomes
• Supports client and agency partner relationships
• Topline management of client investment contracts
• Planning with General Market and Hispanic Market is a plus

Qualifications

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Bachelor’s degree

2+ year’s media planning experience (agency environment) across all types of media

Business Competencies:

• Computer Skills: Microsoft Suite, Kantar Software, IMS, Software Skills, Flowchart Software, Comscore
• Proficiency in oral and written communications
• Demonstrate willingness and ability to learn propriety software to develop plans that fulfill the “Live ROI” commitment to Zenith clients
• Understanding of Activation/Negotiation team functions
• Possess a basic knowledge of strengths and weaknesses of each media type.
• Able to make independent decisions

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $58,000 - $60,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/29/2024

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