Job Description

As Pluralsight’s Demand Generation Manager, you will be responsible for managing programs and channels to acquire new B2B leads that result in pipeline for the Pluralsight sales teams. You will partner closely with the nurture and content teams to develop a plan to grow pipeline in each target segment and report on the results of the programs. This is a key position on our B2B demand team.

WHO YOU'RE COMMITTED TO BEING:

• Use data, customer and competitive insights, and industry best practices to identify opportunities to create innovative demand marketing programs that attract high-quality leads
• Define and kick-start new initiatives, clearly identifying the KPI and targets, and see through to successful execution and on-time delivery
• Assess and report on the results of initiatives vs their expected impact
• Process-oriented, but are committed to optimizing and enhancing the status quo.
• A humble learner that balances autonomy and a desire to learn from and share ideas with others.
• Understand global market requirements and personas for B2B audiences
• Excited to make bold bets and strive towards stretch goals in a healthy, risk-tolerant environment.
• Agile teammate, excited to lend a hand to teammates and broader team initiatives when needed.

WHAT YOU’LL OWN:

• Generate qualified business leads for the sales organization through a variety of channels like Content Syndication, List Rentals, and 3rd Party Webinars, etc.
• Build long-term relationships and negotiate contracts with vendors
• Consistently test and optimize programs by channel, partner, and content for each geo and segment
• Partner with the content creation team to develop, test, and report in performance of new content
• Work closely with nurture and marketing ops team to ensure a consistent flow of leads into nurture programs
• Work with Sales, Marketing and Finance to establish healthy program goals and KPIs
• Closely monitor and report performance metrics and develop dashboards to communicate key metrics and results to leadership
• Leverage marketing and sales analytics to measure costs, ROI, pipeline generation, and revenue attribution, in addition to identifying and prioritizing campaign investments

EXPERIENCE YOU’LL NEED:

• 3+ years of experience in demand generation for a B2B company
• Previous experience in enterprise software marketing is a plus
• Ability to communicate and collaborate well with others
• Data-driven & extremely organized
• Flexibility to work in a rapidly changing environment
• Experience with Marketo and Salesforce.com a plus
• Bachelor’s degree in communications, marketing or related field required

WORKING AT PLURALSIGHT

Founded in 2004 and trusted by Fortune 500 companies, Pluralsight is THE technology learning platform organizations and individuals in 150+ countries count on to innovate faster and create progress for the world.

At Pluralsight, we believe everyone should have the opportunity to create progress through technology. That everyone should have access to the skills of tomorrow. That technology can make the world a better place. Through the work we do every day, we empower the people who power our world.

And we don’t let fear, egos or drama distract us from our mission. Our mission to democratize technology skills is what drives us and our values are at the helm of how we work together. It’s our commitment to practicing them day in, day out that enables our performance. We’re adults, and we treat each other that way. We have the autonomy to do our jobs, transparency to eliminate office politics and trust each other to do the right thing. We thrive in an environment with creativity around every corner, challenges that keep us on our toes, and peers who inspire us to be the best we can be. We bring different viewpoints, backgrounds and experiences, and united by our mission, we are one.  

Be yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

Qualifications null Additional Information

All your information will be kept confidential according to EEO guidelines.