Job Description

MANAGER DATA SCIENCE AND ANALYTICS- TEST & LEARN LEAD

This person will serve as the lead for website testing and as the data SME on a highly collaborative CX team within one of Publicis Groupe’s Power of One accounts.

Primary Responsibilities: Test & Learn

The majority of this role will be focused on developing tests to optimize on-site marketing experiences and path to purchase

·       Work with multiple stakeholders to identify testing opportunities in line with business priorities

·       Develop test plans including bulletproof methodology - time to stat sig., revenue valuation, audience size/business impact etc.

·       Monitor test launch; set up alerts to flag unexpected performance & work with internal & client team to trouble-shoot

·       Analyze results and make recommendations for optimizations or further tests

·       Present results live to internal and external stakeholders and answer questions in real-time

·       Incorporate additional data sources into analysis to augment results

Qualifications

Primary Experience:

·       5+ years of website analytics experience, with significant knowledge of Adobe Analytics

·       3-5 years of site testing experience

·       Experience compiling test plans, justifications, results and recommendations into PPT presentations and presenting live to diverse audiences

·       Experience obtaining buy-in from multiple stakeholders with varying needs and skillsets

·       Experience & comfort working in a highly collaborative fast-paced environment where priorities often shift

·       Solid understanding of foundational statistical methods including:

o   Correlation scoring

o   Weighted averages

o   Testing statistics

o   Variance scoring

o   Estimating time to stat sig.

Additional Skills & Experience:

·       Advanced Statistics:

o   Modeling foundations & applications

·       Experience working with Adobe data in other platforms and in conjunction with other marketing data

o   Knowledge of BigQuery SQL a big plus

·       Familiarity with Adobe Target and other Adobe products a plus

Additional Responsibilities: Adobe Analytics SME

In collaboration with other site analysts on the account, this analyst will serve as an Adobe Analytics technical SME to the broader account

·       Trouble-shoot AA implementation challenges; develop work-arounds or work with appropriate stakeholders to find solutions

·       Engage with data & platforms team as necessary for projects involving site data

Additional Information

As part of our dedication to an inclusive and diverse workforce, Razorfish is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.