Job Description

We are seeking an operationally and analytically minded Strategist who can drive flawless execution and insightful planning of our digital marketing programs and strategic initiatives. 

The ideal candidate is someone who enjoys analytics and getting the details right, and the role these play in driving strategic insights. The person is excited to learn in a fast paced, constantly changing environment. He/she will be able to understand workflow systems and business reporting tools and help implement a customer focused business strategy with a confident grasp of industry trends and while using data to solve complex problems. 

RESPONSIBILITIES:

• Responsible for audience and channel strategy for client’s owned channels (Email/Push Notifications/CRM)
• Collaborate with Strategy, Analytics and Creative teams to develop message strategy, personalization, test plans, optimizations, etc. 
• Lead targeting and segmentation strategy for customer journey and CRM
• Contribute to the digital marketing planning process and own the operational execution of promotional campaigns. 
• Coordinate campaign deployments and workflows across our clients, 3rd party vendors and internal marketing, analytics, and planning teams.
• Manage key strategic programs with an emphasis on flawless execution and business optimization.
• Continuously strive to automate and simplify our workflows by evaluating new systems and tools. 
• Manage and improve our reporting dashboards. Work with internal data teams to evolve key performance metrics and provide actionable, new insights. 
• Use analytics and industry knowledge to produce business reporting on campaign and strategy performance with an emphasis on understanding key drivers and identifying new opportunities to fuel continued growth.

Qualifications

• Data-driven strategist with demonstrated success in Audience Segmentation, Personalization, CRM and Marketing Automation
• Working knowledge of Braze (strongly preferred)
• Working knowledge of other mobile app content management systems (preferred)
• 3+ years of direct marketing experience preferably in a consumer products business
• 3+ years of experience managing and improving workflows across multiple stakeholders
• 3+ years of experience delivering accurate and insightful business reporting and applying critical thinking to data to problem solve and drive business performance
• Familiarity with Adobe Campaign, Salesforce Marketing Cloud or other CRM platforms 
• Ability to manage multiple, competing priorities simultaneously
• Self-starter with the ability to pick up a project and move it forward with limited direction
• Service-oriented, with a understanding and inclination towards good client service
• History of effectively managing customers and successfully working with internal teams to complete tasks and projects

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.