Job Description

Overview:
The Programmatic Analyst/Media Planner owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Programmatic Analyst/Media Planner to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Planners. This role will train Programmatic Analysts/Planners on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. The Programmatic Analyst/Media Planner must possess a strong inner drive to contribute.

Role Objectives:
Inventory & New Channel Strategy:

• Meet with, vet inventory, and advance channel partners
• Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts
• Create custom solutions including but not limited to: white lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.
• Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation
• Troubleshoot supply issues on all pre-production and live campaigns
• Oversee supply and new channel QA process
• Partner with programmatic buyer(s) on inventory performance analysis and optimization strategies
• Identify case study potential for key opportunities and lead creation with programmatic buyer(s)
• Develop best practices for inventory solutions/new channels and regularly communicate out to the larger programmatic team
• Maintain log of all inventory and new channel testing across all agency offices

Programmatic Operations:

• Work with the Manager to create consistent processes across office for using offshore resources
• Work with offshore management on feedback and needs
• Maintain process docs, training, and new hire onboarding material across office
• Partner with the Manager to coordinate Pioneer training program across office

Qualifications

• 1-2 years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platforms
• Deep understanding of programmatic planning, buying, and ad tech vendors
• Strong negotiation skills
• Proficiency in Microsoft Office solutions, specifically Excel
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project and time management skills
• Strong desire to contribute to a team

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $58,000-$92,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off