Job Description

The Razorfish Data Science & Analytics team is driving adoption, usage and revenue for the ecosystem of a global technology client through Data Strategy, advanced reporting and Analytics.

The Role: Manager, Data Science & Analytics leads the day-to-day work of the Data Science & Analytics team for specific products and service client needs.:

• Deliver Data-driven, actionable insights   
• Present insights to clients and internal teams in a compelling and relevant story with recommendations backed by robust analysis  
• Develop strategies to help clients activate their analytics
• Provide strategic guidance on analytics and measurement strategies
• Develop an intimate understanding of our client’s business and their customers, and pro-actively identify ways to help our clients achieve their goals  
• Work closely with account teams to identify opportunities, participate in new initiatives, and strengthen our position in digital transformation  
• Collaborate with cross functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking  
• Experience with campaign targeting, segmentation, test design/learning plans, reporting (including report automation) and optimization of: 
  • App data (usage/retention) 
  • Account data (first and 3rd party) 
  • Transactional data (services signups, offer redemption) 
  • Engagement data (email opens/clicks, push notifications taps, web visits and clickstream, banner clicks)

Qualifications

Required Technical Skills:

• Audience targeting, segmentation, test design/learning plans, reporting and optimization of campaigns across:
  • CRM channels (email, Push Notifications)
  • Website/mobile (Adobe/Google Analytics)
  • Paid Media
• Data Mining / Profiling
• Data Visualization: advanced Excel, Tableau, Looker, Power BI.

Preferred Skills:

• Braze (or similar marketing automation platforms)
• SQL
• Adobe Test & Target
• DMP/Digital media
• Social
• Other packages / platforms / skills

Who are you? 

• Bachelor’s degree, in Marketing, Business, Engineering or a related field. MBA preferred  
• 8-10+ years of work experience in a quantitative business environment with 5+ years in marketing analytics 
• Passion for digital analytics, working with data and deriving insights to answer client business questions 
• Experience leading and delivering marketing analytics engagements  
• Strong knowledge of the digital space and digital analytics  
• Strong communication and client service skills  
• Strong organizational skills and attention to detail  
• Strong consultative skills and the ability to challenge status quo and gain adoption  
• Comfortable with working in and contributing to a fast-paced, team-based environment  
• Management or mentorship experience - providing training, project support, career advice and delegated responsibilities
• Good understanding of advanced statistical techniques, including uplift modeling, logistic regression and cluster analysis
• An understanding of master data management principles and data governance best practices
• Proven ability to influence stakeholder and senior leaders, and manage organizational change

Additional Information

As part of our dedication to an inclusive and diverse workforce, Razorfish is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@razorfish.com or you may call us at +1-617-621-0200