Job Description

The Media Planner is responsible for paid social strategy development, planning/buying and campaign analysis related to multiple social platforms. This individual serves as the day-to-day internal team and client contact and demonstrates an emerging ability to work cross-functionally, particularly with media and analytics. Has completed media plans independently. Has shown the ability to analyze data and glean relative insights; can present information/plans to clients (in writing and verbally). Has demonstrated emerging relationship skills and a good working knowledge of media processes, terms, social publishers, and products. Has mastered internal planning tools.

Core Responsibilities

• Build Campaigns for clients across key Paid Social Platform (i.e. – Facebook, LinkedIn, X, Reddit, Pinterest, TikTok, etc.)
• Develop strategic audiences based off key segments communicated by clients
• Analyze data and develop strong campaign insights for reporting deliverables
• Propose optimization opportunities to aid campaign performance based off KPIs
• Lead RZF Ad Ops relationship – overseeing development of click tags across campaigns
• Act as active participant in platform partner/vendor calls
• Supports development of campaign strategy decks – assisting senior leadership
• Ensure healthy media pacing across campaigns – flagging concerns to team in timely manner
• Completes month-end billing in partnership with the account management team

Qualifications

• 1-2 years of experience working in media, specific to Paid Social activations
• At least 1 year of experience working in Facebook Ads Manager
• Strong communication skills both internal and external communications
• Strong Microsoft Office skills particularly Excel and PowerPoint
• Bachelor’s degree (BA/BS) from a four-year, accredited college or university.
• Eagerness to learn and be a quality team member

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $58,500 - $92,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/29/2024.