Sr Associate, Digital Marketing Strategist
Job Description
The Senior Associate, Digital Marketing Strategy provides customer data-driven digital marketing strategy development for the client’s content and services on their owned (mobile platforms, e-mail, website) and paid channels. This role is responsible for day-to-day strategy development and stewardship for marketing programs across the full life-cycle from conception and proposal through creative briefing, production and insights reporting.
The ideal candidate should have experience developing digital marketing programs rooted in consumer behavior and 1st party data insights. They should be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams. They should be detail oriented with an ability to maintain a view of the big picture. In addition to owned channels, the ideal candidate should be comfortable working across the paid media environment in collaboration with media specialists to develop addressable audience programs in social, search, and programmatic OLA/OLV. They should also be comfortable developing programs that span across email and .com channels.
PRIMARY RESPONSIBILITIES:
Qualifications
DESIRED EXPERIENCE
Additional Information
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.