Kelaca is looking for a Social Media Manager for our client partner in Durham, NC to help them reach their ambitious growth goals.

They’re looking for a creative, fearless, and highly organized Social Media Manager to lead the Company’s organic presence across Instagram and TikTok. You’ll be a hands-on content producer and strategist who thrives on jumping into trends, building community, and turning scrolls into superfans.

This role is ideal for someone who’s just as comfortable filming short-form content as they are managing a content calendar or engaging in comment threads. You’ll collaborate across teams (marketing, ecommerce, CX) to ensure a unified and compelling brand presence that supports retention, brand loyalty, and acquisition.

What You’ll Do:

• Support the creative team during ad shoots—helping with prep, organization, and execution to ensure smooth production
• Maintain a flexible schedule to accommodate spontaneous opportunities—such as late-night shoots or last-minute travel (e.g., NYC trips for content capture)
• Be regularly in front of the camera, contributing to both organic social content and performance ad campaigns alongside the creative team
• Develop and execute a social media content strategy across Instagram, TikTok, and other emerging platforms
• Create and edit high-performing organic content—from daily TikToks to IG Reels, story graphics, memes, and UGC compilations
• Own the content calendar, balancing product drops, brand moments, and reactive content tied to trends and cultural moments
• Monitor comments and DMs, escalating customer issues and ensuring the Company’s voice shows up consistently
• Partner with Customer Experience to translate social feedback into actionable insights and improve retention
• Collaborate with eCommerce and Marketing to align messaging around promotions, launches, and evergreen campaigns
• Track key KPIs (engagement, growth, content performance) and optimize based on weekly learnings

Who You Are:

• 2–4+ years of experience running social for a DTC or CPG brand
• Strong creator instincts with a bias toward video-first content (TikTok, Reels, Shorts)
• Able to self-produce short-form video and graphics (using CapCut, InShot, Canva, or similar tools)
• Comfortable with rapid iteration, creative risk-taking, and wearing many hats
• Strong communicator with excellent writing and visual storytelling chops
• Organized and data-literate—you understand how social ladders up to performance
• A culture sponge who stays tapped into internet trends and platform updates

Bonus If You Have:

• Experience working with a CX team to improve sentiment and support responses
• Familiarity with light paid social boosting
• A love of testing and iterating based on real-time engagement metrics
• Experience working in a fast-paced, direct-to-consumer eCommerce environment

NO THIRD PARTIES.

Job Type: Full-time

Hours of Work: Monday-Friday; 8am-5pm

FLSA Exemption Status: Exempt

Apply to Kelaca today so we can schedule a conversation with you to further discuss this exciting opportunity.

Kelaca is an Equal Opportunity Employer and does not discriminate in employment based on: age, disability, national origin, race, color, religion, protected veteran status, genetic information, gender, sex, gender identity, sexual orientation, pregnancy, or other non-merit factor.