WHO WE ARE

Sure, you know Estée Lauder, but do you know the Estée Lauder Companies Inc. full family of brands? We’re also MAC, Clinique, La Mer, Origins, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble and Too Faced… just to name a few. You know us. You love us. Why not work with us?

We connect with our customers anytime, anywhere, from any device. We’re committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. We have a collaborative work environment that hums with the buzz of 80% female leadership. It’s also home to bold technologists, marketers and ecommerce renegades who are shaping the future of beauty.

ABOUT THE TEAM

Come join us as we transform beauty online! At ELC, we are building new digital capabilities to amplify the magic of our brands. In building a new Digital Catalyst team, we are reshaping the future of how we market, modernizing the way we reach customers and think about data.

WHAT YOU’LL DO

The Assistant Manager NA – Growth Marketing for Paid Search will be responsible for setting up, executing and optimizing search campaigns for select brands within the North America region and shall play an important role as part of an online acceleration project to drive the growth for the brand.com business.

Roles & Responsibilities:

Campaign execution:

• Set up & manage paid search campaigns across Google, Bing platforms for select brands

• Lead keyword research and ad copy optimization

• Manage and maintain paid search budgets or spend summaries

• Track and analyze performance data to hit business goals

• Optimize and manage campaigns to achievement goals/KPIs, adhere to budgets

Campaign planning:

• Conduct forecasting for annual and monthly budgets

• Ensure deployment of best practices and innovation towards acquisition and retention goals

• Proactively seek out new opportunities and build recommendations to grow search program via new ad groups, ad copy testing, landing page optimizations, and keyword expansion

• Liaise with other channels – Display, Social to cross pollinate learnings and plan search execution

Reporting and optimization:

• Present the results to internal stake holders – Brand teams, proactively work with cross[1]functional teams to build and deliver reporting solutions

• Work closely with product, data science and analytics teams to discover, test data driven ways to optimize performance

• Liaise with brand teams to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search

• Stay current with new advances in search engine marketing(SEM) and the competitive Landscape

QUALIFICATIONS

• 3-4+ years’ experience in a hands on keyboard role with Google search end to end execution

• Expertise in Google AdWords, SA360 or 3rd party tools to manage search campaigns

• Experience with Bing & other marketing/retailer media platforms experience a plus

• Analytical to derive insights from data, fluent in slicing/dicing data

• Expertise with Microsoft Excel, Word, and PowerPoint is required

Desired Characteristics

• Performance marketing in a DTC capacity with multiple brands in portfolio highly desirable

• Strong quantitative skills, analytical mindset and problem solving skills

• Ability to communicate, collaborate effectively at various levels of the organization

• Results-oriented strategic thinker who demonstrates a bias for action with a can-do approach

• Team player with the ability to excel in an agile, collaborative, ambiguous environment

• Demonstrated success in project and stakeholder management, managing engagements with external agencies

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.