La Mer is a brand that represents hope, healing and one man’s deep respect for the power of the living sea. It all began over fifty years ago when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born.

Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world. Based in the SoHo neighborhood of New York City, La Mer is a collaborative, dynamic and closely connected group that has built the brand into a global beauty powerhouse and a leader in ultra-luxury skincare. 

PRINCIPLE OBJECTIVE

To support and further the continued growth of La Mer’s social media presence, advocacy, and community-building, the Assistant Manager, Global Social Media will be responsible for leading and supporting the Global 360 campaigns

La Mer is seeking a social media professional to work within the Global Social Media team to support, optimize and grow our social media properties. With a core focus on community management, content planning and North America-based execution, this role is part of a dynamic, fast-paced team that relies on strong cross-functional relationships, keen brand awareness and excellent judgement. Reporting to the Executive Director, Social Media and Brand Conmunity, the Assistant Manager is responsible for leading the majority of the brand’s 360 social marketing efforts while overseeing community management and acting as the primary point of contact for regions around the world.

RESPONSIBILITIES

GLOBAL SOCIAL MEDIA & COMMUNITY MANAGEMENT

• Point of contact for Global markets regarding all community management inquiries.

• Partner with Global Communications in crafting responses to potential consumer questions for key launches.

• Oversee the  monitoring of UGC and work with brand UGC management tool in tagging and categorizing UGC for multi-platform use across markets.

• Support the continued evolution of the brand’s social media strategy by executing with the Executive Director in updating social strategy guidelines.

• Lead organization and maintenance of global social tools and resources, including budget.

NORTH AMERICA SOCIAL MEDIA

• Management of the La Mer North America social channels (Facebook, Instagram, Youtube, Pinterest, TikTok), scheduling, posting, and reporting out on said channels.

• Supervise community management and monitoring efforts of the North America owned brand pages.

• Ownership of the North America content calendars, responsible for strategic content planning and ADA compliancy.

• Work with social insights tools to keep a close eye on content, constantly aware of what is performing (or what is not) and continuing to optimize.

• Must demonstrate ability for synthesizing results and turning insights to action.

• Partner with North America marketing teams to support local promotions and .com needs.

• Responsible for management and organization of assets released from Global Creative.

CONTENT & CAMPAIGNS

• Lead the social media strategy and briefing of nearly all 360 global marketing campaigns.

• Lead the briefing and execution of social ad hoc asks in partnership with Online partners.

• Lead annual recaps year over year, summarizing key insights and informing future content.

• Support La Mer Expert social initiatives in partnership with the Education team as it pertains to guidelines, local execution and implied logistics.

• Help draft monthly content briefs based on learned insights for creative to execute.

• Support and fulfill test-and-learns on new platforms by designing pilot programs i.e. TikTok.

QUALIFICATIONS

• Bachelor’s Degree or equivalent required.

• Position requires 2-3 years of social media / community management experience, ideally in a corporate environment, luxury or beauty a plus.

• Should be a self-starter and have a keen ability to work on multiple projects with multiple cross-functional partners and teams.

• Must possess pro-active critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions.

• Must be consumer-obsessed, eager to engage with our audience on a daily basis with a fundamental interest in community and trends.

• Must be organized and highly detail-oriented, double-checking work with unprompted follow-through.

• Must be professional team-player, flexible, positive, engaged, responsible, creative and willing to continually learn with the potential and desire to assume increased responsibility.

• Must have strong and concise verbal and written communication and presentation skills.

• Must be proficient in Microsoft Word, Excel, PowerPoint.

• Should demonstrate a passion for the beauty business.

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.