The Associate, Trade Marketing is responsible for tailoring national marketing campaigns to specific retailer needs, ensuring all campaigns are 360º and identifying white space opportunities to drive the portfolio. This role acts as the conduit between Account Management and Product & Consumer Marketing and drives the successful execution of in-store, online and omni-channel activity. The Associate, Trade Marketing will assist with the trade marketing strategy and execution for several accounts, as well as assist the other Trade Marketers and Trade Marketing Director on projects and needs for the balance of the accounts.

ACCOUNTABILITIES:

STRATEGY & DEVELOPMENT

• Collaborate closely with Account Lead and Director of Trade Marketing to foster strong retailer partnerships and strategically plan the business calendar including promotion, eventing, GWPs, etc.

• Participate in the annual planning for the brand portfolio supporting the Account Management team and Marketing through the planning and development process--exhibiting strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution.

• Partner with Account Lead and Director of Trade Marketing to identify short- and long-term wins in each retailer and create retailer specific programs to drive sales in respective accounts.

• Analyze key gifting and retailer event periods to examine ROI and opportunities based on competition.

• Help innovate the consumer experience across all omni-channel touchpoints with a strong focus on identifying new, targeted sampling opportunities.

• Help develop a mix of tactics that strengthens brand relevance, meets sales goals and is consistent with brand and retailer strategies in conjunction with Account Management and the wider Marketing team.

EXECUTION

•    Help develop opportunities for seasonal programs and strategies including calendarizing all marketing programs and promotional vehicles to achieve retail needs and maximize sell-through.

• In collaboration with Account Leads and key marketing team members, help create Market decks for each retailer.

• Participate in retailer market week meetings and follow-up planning sessions to conceptualize and execute a full 360º marketing program tailored to the retailer needs. Negotiate for retailer support and provide clear instruction to cross-functional teams to execute programing.

• Help drive the North America sampling, gifting and collateral forecast planning by building retailer needs from the bottom up – work together with consumer and product marketing teams on ultimate forecast for respective accounts.

• Work with Account Leads, education team, and field team to supplement brand calendar with retail specific events. Ideate and implement these high-touch in-store events and virtual events.

•  Collaborate with merchandising lead on creating differentiated in-store experiences through unique merchandising and collateral opportunities. Responsible for creating briefs for these programs to be reviewed by the Product Marketing Team and then sent to the Creative Team, ensuring the assets are delivered on time and within retailer guidelines.

• Support with providing strategic analysis of brand portfolio and mix of business for each retailer via monthly commentary reports. Identify white space opportunity and suggest new programs to drive incremental sales in conjunction with the Account Leads.

• Work with Consumer Engagement and Retailer.com team to develop strategies and execution tactics to deliver outsized growth and gain share while ensuring our brands have a cohesive, omni-channel presence and all activity is aligned.

• Assist the Trade Marketers and Trade Marketing Director with daily business tasks including new product set-up forms, ordering, and sending comps, delivering assets to retailers.

• Responsible for entering all financial commitments into proper systems and files for all accounts.

• Report on competitive trends as well as exposures and press gained for the brand within retail channels.

QUALIFICATIONS

• 2+ years related experience. Bachelor’s degree is required, MBA is a plus.

• Highly organized and detail oriented with a strong ability to manage multiple projects simultaneously and take complete ownership of projects.

• Must have ability to think strategically and to conceptualize and implement new ideas.

• Exhibits strong analytical skills and detail orientation with strong problem-solving capabilities.

• Have facility to identify, prioritize and adjust to multiple needs.

• Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners.

• Marketing experience within Prestige/Luxury Beauty industry is a plus.

• Must possess excellent computer skills with strong proficiency in Microsoft Word, Excel and PowerPoint

The anticipated base salary range for this position is $59,500 to $89,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.