ABOUT US

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

Crème de la Mer is a brand that represents hope, healing and one man’s deep respect for the power of the living sea. It all began over fifty years ago when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born.

Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world. Based in the SoHo neighborhood of New York City, La Mer is a collaborative, dynamic and closely connected group that has built the brand into a global beauty powerhouse and a leader in ultra-luxury skincare. 

ABOUT THE JOB

Support the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by franchise, category, and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions. Develop close internal global brand partnerships as well as an innate understanding of consumer needs and opportunities across key regions, building a strong collaboration with our brand teams. Provides continuous support to Vice President of Global Product Marketing while leading by example to create a team culture that is collaborative, respectful, and transparent.

ABOUT YOUR RESPONSIBILITIES:

INNOVATE PRODUCTS AND CONCEPTS THAT CREATE NEW BUSINESS OPPORTUNITIES

• Work alongside the Vice President to define the brand’s product marketing objectives.

• Help manage innovative product development and pipeline strategy to support the brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels.

• Develop a close partnership with PD to innovate together on product and concept opportunities.

• Assist in development of 4-year innovation strategy and 24-month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts.

• Remain up to date on emerging and future trends across all relevant industries to identify and grow business opportunities.

• Identify and execute on white space opportunities based on findings from consumer insights, social listening, CRM data and from other industries, providing significant input into the strategic development of the global marketing calendar.

• Consistently delivers successful products and programs on time and in keeping with the overall brand strategies and objectives.

DRIVE PRODUCT STRATEGY THAT DRIVES BUSINESS AND REINFORCES BRAND EQUITY            

• Develop global marketing objectives and strategies, leading the product development brief process with cross functional teams and obtaining senior leadership buy-in.

• Ideates, prepares, and presents upfront planning process documents including COGS and competitive reviews for brand management approval on product recommendations.

• Lead execution of product marketing strategy on assigned categories and franchises.

• Work with Regions and key affiliate markets on an ongoing basis to ensure programs meet market needs, including preparation of product information, ownership of assigned program communications, and preparation/presentation of materials at regional roundtable meetings.

• Owns key product categories and is responsible for expertise and constant monitoring of category performance (shipments, sell-thru, COGS, pricing, forecasts) and proactively providing senior level feedback.

• Make recommendations on how to capture market share based on analysis, feeding this into both new products and concepts, as well as supporting Go - To - Market ideation.

• Drive mid-program shifts based on analysis as necessary.

• Manage ad hoc business analysis requests as needed.

DEVELOP LAUNCH PLANS THAT INCORPORATE 360 ELEMENTS

• Manage end-to-end launch process, from concept ideation to go-to-market execution, focused on the consumer journey, to include mobile/social/video first mindset, working in close partnership with Consumer Engagement to stay connected to consumer evolution & opportunities.

• Support execution of launch strategies within designated budget and COG targets.

• Drive development of go-to-market strategy for assigned programs and launches.

• Supervise claims and product testing in partnership with Consumer Insights & PD team

• Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs.

• Partnership with Merchandising team to ensure necessary updates to testers, display componentry and visuals for the Product Marketing team.

LEVERAGE KEY INSIGHTS GLEANED FROM A REFINED ANALYTICS PRACTICE TO INFORM DECISIONS

• Leverage data to inform decision-making for strategy development and adjustments as necessary.

• Manage implementation of creative solutions for the brand that increase efficiency, reduce spend Manage implementation of creative solutions for the brand that increase efficiency, reduce spend and increase marketing reach.

• Is the expert for assigned competitors with regards to products and marketing, sharing this across the brand and Senior Leadership.

• Lead team to track new product launch effectiveness through appropriate analytical tools.

QUALIFICATIONS:

ABOUT YOU

• Curative lens on what is innovative 

• Capable of synthesizing data to drive business decisions

• Ability to conceptualize new products, analyze competitive activity and formulate recommendations to grow the business

• Flexible, proactive, and excellent team player, able to build strong relationships across regions and functions

• Maturity to manage a multitude of projects in a fast-paced environment

• Ability to manage performance and career development of direct report(s)

• Proven track record of Leadership

EXPERIENCES YOU HAVE

• Extensive experience in category & product management

• Innovation ideation and proven successful product development 

• Development of long-range category plans, which are agile based on consumer shifts

• Global strategic marketing plans for products and categories

• Product brief development

• Strong project management skills

• Fostering and nurturing relationships within team and across functions

• Managing others

• Proficiency in Microsoft Excel and PowerPoint

HOW YOU WILL BE SUCCESSFUL

• Collaborative

• Transparent

• Creative

• Passionate

• Consumer-first 

• Strategic agility 

• Financial fluency

• Insights driven

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.