The Online Manager is responsible for the e-commerce/website management of brand.com and all online marketing activities to support and maximise the online sales performance of online channels. This position will have access to a range of confidential information and so will require the personal characteristics of discretion and integrity.

KEY RESPONSIBILITIES BUT ARE NOT LIMITED TO:

• In collaboration with the Senior Online Manager develop online marketing strategy and calendar across Australia & New Zealand brand.com to drive brand awareness, consideration, and sales, using techniques including but not limited to search, emails, affiliate networks, retargeting, social media.

• In collaboration with the Marketing team, contribute to the development of key moments, launches and re-promotes and execute on brand.com.

• Review brand calendar to identify hero moments, review occasions calendar and plot out key occasions, looking to anniversary last year.

• Partner with Product Marketing Manager to forecast new product, sampling, GWP, holiday and calls out any other opportunity.

• Plan A&P spend by events and launches and overlay any campaign support (3-5*). Build out by campaign, by marketing channel for each market.

• Develop new or utilise existing creative to be used across all points (online, email, banners, social and in-store digital screen).

• Track and update monthly marketing calendars, sharing updates with vendors, designers, and internal team. Contribute to brand content meetings and ensure relevant activity is reflected on site; gain alignment to ensure a seamless omni consumer experience.

• Build out monthly targets by utilising building blocks to achieve monthly budgets.

• Work with Omni-Channel team to implement projects on the brand.com site.

• Oversee the planning and usage of online samples in conjunction with the Product Marketing Manager and Online Executive

• Brief offers for Online Coordinator to set up

• Work in conjunction with Brand Marketing and CRM Executive on the development of the email communications strategy.

• Creative development & brief, workflows, QA, write copy, find all the assets, briefing document.

• Manage edm process end to end, liaising with email service provider and local marketing departments. Engage with all stakeholders to ensure edm is executed on time.

• Manage database – partner with Consumer and CRM Marketing Manager to develop the segmentation and promotional strategy to maximise sales.

• Work with the Brand Marketing team, Regional Online brand team and online advertising partners to implement online marketing programs.

• Work closely with all agencies and Media Marketing Manager to optimise digital marketing activity to maximise online sales and reduce overall CPA.

• Ensure site is optimised for natural search, working with design and engineering teams, and to maximise online relevant content/link building.

• Develop monthly site content refreshes (to reflect the marketing calendar) and work with the web designers to develop the site’s look and feel to ensure consistency with brand’s monthly focus, aligned to consumer marketing and instore activity

• Overall responsibility of product upload and offer management

• Partner with Regional and Global to launch new website initiatives that enhance the user experience and user engagement, such as Foundation Finder, Site redesign and new checkout flow.

• Project management locally developed site initiatives. Partner with web designer to develop look and feel to ensure consistency with brand’s monthly focus and reflect the marketing strategy. Plan monthly refresh for hero moments. Develop new content as needed, e.g. competitions, special events etc. Manage legal approval for all online copy and contests.

• Serve as key contact between all relevant teams to maintain required timetables, ensure product database is updated, driving all phases of the monthly updates to meet live dates. Copy updates come from Global, all info is consolidated with local detail (prices) and briefed to Online Coordinator who will update in .Net- all categorisation, reordering. WD adds images and push to Prod. Write copy for local sets as well.

• Collaborate with partners on the implementation of special projects and technology

• Monthly report, post campaign reports, ad hoc reports (sell-thru, digital campaigns, search, email). CDP for maintaining MOB, omni channel, hero franchises. BI Tool for new buyer tracking, new buyers by product, specific offer code reports.

• Day to day contact with web design team, external agencies – search, email, agency, and advertising.

• Collaborate with Order Management and Product Marketing team on PAW

• Co-present at regional/global visits/ brand meetings when required alongside Senior Online Manager

• Work with Consumer Engagement to execute partnerships with the objective to grow database

• Contribute to post campaign analysis for tactical promotions and key campaigns

• Collaborate with the Virtual Selling Lead to enable live events - run by OL & CE to support the success of the events with online visibility   

• Manage monthly estimate changes to brand online P&L.

• Utilise search for key competitor analysis; leverage OMD quarterly reports and review social media for competitor activations. Use Milled to see what other competitors are doing in email, as well as Mecca & Sephora. Utilise MSD.

• Workplace, Health and Safety (WHS):

• Take reasonable care of the health and safety of themselves and others

• Cooperate with Estee Lauder Management in the provision of a healthy and safe workplace

• Report any incidents or accidents as per Company process

• Undertake duties in accordance with the current Estee Lauder WHS principles, policies, procedures, and objectives

KEY PERFORMANCE INDICATORS

• To be determined by the Position’s Reporting Manager.

KEY MEASURES OF SUCCESS BUT ARE NOT LIMITED TO:

• Positive stakeholder feedback – management, peers, visitors

• Ensure all communications is maintained to reflect Company’s standards

• All deadlines are met

• All matters dealt with quickly and professionally

• All procedures and policies adhered to

QUALIFICATIONS

PERSON SPECIFICATIONS

• Effective verbal and written communication skills

• A self-starter who is solution orientated

• Excellent interpersonal skills

• Quality customer service skills; upholding the ELC values when dealing with both internal and external stakeholders

• Solid business intelligence

• High attention to detail and organisational skills

• The ability to work autonomously and contribute to the team

• The ability to manage multiple priorities and time management

• Proactive and positive approach to work and tasks

• Good planning, organisational, analytical, and decision-making skills

• Confidentiality, tact, and discretion when dealing with people

• Willingness to work a flexible schedule and travel

QUALIFICATIONS

• At least 3-4 years’ experience in the beauty/retailer, online marketing, or ecommerce area

• Working knowledge of web technologies

• Aptitude for working with Internet tools (ie. web-based reports, databases and various

• multimedia technologies)

• Understanding of website metrics, data analysis, and reporting tools

• Prior experience working with retailers would be an advantage

• Prior experience working across geographies would be an advantage

• Working knowledge of a computerised system including Microsoft Office 2007/2010 application (word, excel, outlook, PowerPoint, etc). SAP.

JOB: Online / E-Commerce PRIMARY LOCATION: Asia Pacific-AU- JOB TYPE: Standard SCHEDULE: Full-time SHIFT: 1st (Day) Shift JOB NUMBER: 228602

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.