WHO WE ARE

Sure, you know Estée Lauder, but do you know the Estée Lauder Companies Inc. full family of brands? We’re also MAC, Clinique, La Mer, Origins, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble and Too Faced… just to name a few. You know us. You love us. Why not work with us?

We connect with our customers anytime, anywhere, from any device. We’re committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. We have a collaborative work environment that hums with the buzz of 80% female leadership. It’s also home to bold technologists, marketers and ecommerce renegades who are shaping the future of beauty.

ABOUT THE TEAM

Come join us as we transform beauty online! At ELC, we are building new digital capabilities to amplify the magic of our brands. In building a new Digital Catalyst team, we are reshaping the future of how we market, modernizing the way we reach customers and think about data.

WHAT YOU’LL DO

The Manager, Paid Search will support the North America region and play an important role in accelerating our online business.  This individual will join a new team of hands-on growth marketers that will transform our retailer.com business and develop new, critical marketing capabilities for ELC.  He/she will be responsible for deploying and optimizing our paid search investment on key retailer sites such as Ulta, Macy’s, Nordstrom, and more.  He/she will oversee campaign management, measurement, and A/B testing to drive sales and improve media efficiency across our portfolio of brands.

ROLES & RESPONSIBILITIES:

• Manage paid search investment across key retailers and brands

• Deploy, optimize, and measure paid search campaigns (this is a “hands on keyboard” role!)

• Oversee experimentation (A/B testing), attribution, ROI measurement and optimization for retailer sponsored products

• Proactively identify new opportunities and build recommendations to maximize sales via new ad groups, ad copy testing, landing page optimizations, and keyword expansion, bid adjustments, etc.

• Analyze campaign data and trends over time and report findings to brand “clients”

• Present paid search results to internal stakeholders and provide insights on performance vs. KPIs and education on retailer algorithms

• Manage budgets to ensure spend meets contractual requirements and performance objectives

• Identify opportunities to reduce manual efforts and increase returns across the ELC portfolio

• Constantly test new strategies to update and develop best practices

QUALIFICATIONS

• 5+ years’ experience in analytical marketing roles

• Hands on keyboard experience in performance marketing, specifically paid search, with ability to manage and optimize PPC campaigns

• Experience with retailer sponsored products or paid search preferred (e.g., Criteo, CitrusAd, Pacvue, Amazon, Walmart, Macy’s, retailer media networks, etc.)

• Ability to derive insights from data; fluent in slicing and dicing data to glean insights and summarize performance

• Flexibility to work in a fast-changing environment and curiosity to drive ongoing optimization

• Proactive nature, with the ability to identify opportunities early and recommend new strategies

• Strong time management skills, with the ability to work across multiple brands and retailers concurrently

• Familiarity with presenting paid search information to cross-functional counterparts (e.g., brand marketing, Online marketing, key account management, etc.)

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.