DESCRIPTION:

Responsible for Product Marketing activities related to Estee Lauder North America Skincare and AERIN Beauty.  Responsibilities include working with the Director on the strategic development of marketing plans that align with the Global Marketing objectives to increase sales and grow market share in North America.

ACCOUNTABILITIES:

In partnership with Director, NA Skincare Marketing and Director, NA AERIN Beauty

SKINCARE SALES GROWTH AND MARKET SHARE GAIN

• Works closely with Director, and other Marketing roles, Account Management and Global to understand consumer trends and develop the category product strategy for the brand in North America.

• Contributes to the identification of new product concept and commercialization opportunities based on market analysis, competitive activity, brand white space and specific retailer opportunities.

• Supports development of long-range plan and identifies category and hero SKU growth opportunities by helping to carry out the seasonal Merchandise Financial Planning (MFP) process.

360 STRATEGY, PROGRAM DEVELOPMENT AND CROSS-FUNCTIONAL COORDINATION

• Provides 360 program support strategy in collaboration with Global and NOAM teams, Trade Marketing, Account Management, Creative, Online and Consumer Engagement.

• Supports Director in identifying North America strategic market opportunities and partners with Global, trade marketing, and cross functional teams to develop market specific elements.

• Supports new product and creative briefings, in partnership with Director, to senior leadership, account management and cross-functional teams.

• Lead execution of launch strategies to support sell-through, and oversee test & learn programs (development, execution, performance tracking).

• Drives NA merchandising and collateral development needs and track projects from program ideation to execution.  Ensure communication, costs and timeline objectives are achieved and programs ship on schedule.

• Partners with Directors on COG, pricing, and ROI analysis for all new product launches, as needed

• Develops the seasonal marketing grids and manage saleable and non-saleable forecasts in partnership with Demand Planning, Sales and Finance.

• Drives agenda, and along with Director, leads category discussion and planning in NA Marketing 360 meetings.

• Communicates program details to Canada and Online, ensuring all teams have necessary information and that their requirements are captured.

PERFORMANCE / MARKET / COMPETITIVE TRACKING AND REPORTING

• Develops ongoing Skincare and AERIN business reviews for the category: including overall category performance, research on trends, competition, consumer dynamics and strategic recommendations.

• Develops launch recaps, including working with cross-functional partners to track performance of sales, advertising, digital, and in-store activities.  Reports are issued monthly to the North America and Global teams.

• Point person for mining, understanding, and providing ad hoc reports for all NPD and other category related reports.

PRESENTATION AND COMMUNICATION TO THE FIELD

• Presents seasonal launch strategy in Retailer Market meetings, Pulse Calls, Directors Meetings.

• Partner with Trade Marketing, Education and Special Events to help in communicating program / category /market strategies to the field in a timely manner, including but not limited to programming guidelines, RVP calls, Field weekly updates, BA website, YouCam, etc.

• Leads Product Marketing approval process for POS guidelines and other merchandising guidance.

FORECASTING AND SKU MANAGEMENT

• Leads the Saleable forecasting process from building forecasts, obtaining alignment leadership with Senior Management, and delivering the forecast to Demand Planning.

• With Director, manages analysis of category portfolio and SKU rank and productivity, resulting in recommendations for the annual North America Line Edit process.

• Partners with Director and account teams on seasonal SKU curation and develops segmented assortments where necessary.

• Ensures all collateral forecasts and work requests are completed and accurate.

• Forecasts and tracks non-saleable products.

QUALIFICATIONS

• Undergraduate degree required.

• 5+ years relevant work experience.

• Must be an excellent team player with the ability to build, foster and nurture relationships with members of the Global Marketing team and cross-functional teams.

• Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through.

• Excellent written and oral communications.

• Ability to grasp key marketing analytical skills while also being extremely creative.

• Knowledge of PC as well as internal Estee Lauder Company systems is a plus.

The anticipated base salary range for this position is $81,000 to $133,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.