JOB SUMMARY The Manager of CRM is responsible for the development and execution of strategies to increase customer retention, loyalty, and lifetime value for Toofaced.com.  The ideal candidate will be a thought leader with a deep understanding of email marketing, a strong analytics bias with the ability to structure tests and assess performance, and be creative by nature. A test-and-learn approach to find innovative ways to leverage the customer data, content, and unique selling points of the Too Faced brand to create engaging and actionable storytelling within campaigns is critical in this position. In this role, there will be significant visibility into the overall business objectives as well as deep interaction with multiple cross-functional team members of the Too Faced team – brand marketing, product and organic social.  

KEY RESPONSIBILITIES

• Develop marketing campaigns and programs that drive active user engagement, increase product adoption, inspire retention and generate revenue

• Establish~~  Set~~ email marketing strategy, based on company goals and priorities, track performance, manage reporting, and develop recommendations based on findings

• Create ~~Set up~~ email templates, manage QA and deploy campaigns for product launches, feature announcements and seasonal promotions in collaboration with Brand Marketing and Social team members

• Design and build automated (triggered) email nurture programs across the customer lifecycle

• Identify opportunities for Loyalty program evolution and action upon these opportunities for future success

• Analyze campaign results and customer behavior to identify actionable opportunities for upsell, increased subscriber revenue and improved customer retention.

• Plan, coordinate and develop targeted SMS communications to drive sales, retention, education, and awareness

• Assess performance by channel (email, on-device, etc.) and leverage insights from across all customer input channels including Customer Experience, Organic Social touchpoints, and Reviews

• Own company-facing reporting for all CRM efforts, help monitor and report on core KPIs to identify areas for improvement, insights and strategic learnings

• Develop thorough analysis of key audience segments to identify opportunities for increased engagement

• Work closely with cross-functional team members in Ecommerce, Brand Marketing and Social to build campaigns, test offers and messaging to maximize the channel performance

• Translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy

• Responsible for overall channel funnel health

QUALIFICATIONS

SKILLS AND REQUIREMENTS:

• Bachelor’s degree required
• 5-7+ years of experience of initiating, managing, and analyzing digital marketing campaigns, including SMS, email marketing, setting up audience segmentations and customer journeys preferably in DTC Ecommerce
• A demonstrated ability to manage end-to-end email campaigns, audience segmentation to email creative development, to deployment and measurement
• Proven success developing re-engagement, referral and win-back strategies
• Familiarity with Marketing Automation software (e.g. Selligent, Sailthru)
• Ability to develop and self-edit campaigns, present results in an easily understandable and actionable manner to all levels of the company, and lead team discussions around campaign strategy and CRM best practices
• Proven experience across channels areas including email, CRM, social and push messaging
• Exceptional project management and problem-solving skills
• Curious self-starter with outstanding critical thinking skills and attention to detail.  Ability to carry out complex analysis that drives sizable business impact
• Strong background with ESPs and CRM systems (e.g. Bronto, Braze) as well as data segmentation tools and other back-end systems integral to the scalability of email marketing campaigns.
• A clear ability to source and effectively use data and customer information intelligently to increase campaign relevance and performance
• Able work with a sense of urgency to execute multiple projects simultaneously
• Advanced knowledge of analytics tools (GA) required
• Advanced HTML/CSS Skills required
• Intermediate to advance knowledge of SQL/Programming desired
• Adobe Creative Cloud skills strongly preferred
• Awareness of current (and emerging) privacy laws governing use of data
• Excellent written, verbal communication and collaboration skills
• Advanced MS Excel skills. Proficiency with MS Office (especially PowerPoint, Word, and Outlook) required

JOB: Online / E-Commerce PRIMARY LOCATION: Americas-US-CA-Irvine JOB TYPE: Standard SCHEDULE: Full-time SHIFT: 1st (Day) Shift JOB NUMBER: 214165 We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.