Do You Want To Be Part of Something Exciting? 

At The Estée Lauder Companies you can play a role in our global success!

We are one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. Our products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, M·A·C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, By Kilian, BECCA and Too Faced.

Responsibilities:

PAID MEDIA LEAD FOR BRAND GROUPING – 70%

PLANNING FOR SUCCESS: Be the paid media expert for the brand grouping, adding key strategic insights into the planning process

• Provide strategic paid media input in brand planning milestones (Long Range Strategy, Budget, Fiscal Year Consumer Marketing and Online Plans)
• Lead media agency briefings, including full year media brief, campaign briefing and tactical commercial briefs. Ensure business, marketing, online & offline objectives are included and aligned with brand and online teams.
• Align with brand Consumer Marketing Director on EMEA paid media advertising split recommendation and ensure alignment from markets during budget planning
• Provide guidance and recommendation, when advertising cuts are needed and extra funds can be allocated, to ensure best usage of the existing budget.
• Lead paid media planning and timelines with all stakeholders: 1. Ensure timely delivery of paid media strategy for all briefs from media agency. 2. Ensure proper and timely planning against EMEA strategy from markets (including always on, campaign, tactical activations)
• Work with media partners (e.g. Facebook, Google) to ensure (s)he is up-do-date on latest developments, products and opportunities and can incorporate these into paid media guidelines to the markets
• Implement corporate initiatives, guidelines and media tools to the brand grouping (Media templates, budget allocator, ELC media center, sprints etc…)
• Create regional paid media calendar with key campaigns and always-on programs aligned to the Consumer Marketing calendar
• Deliver concrete guidelines and KPIs - where to play / targeting / formats / assets and messages - for both campaigns and always-on programs to local counterparts

EXCELLENCE IN EXECUTION: Manage the Brand paid media strategy, defines and ensure local excellence in execution

• Be key point of contact on paid media campaign execution for the markets, ensuring all relevant asset needs are met and liaising with EMEA brand and online team to close any gaps
• Support local teams’ adoption of Brand media guidelines adoption for Always-on programs and brand campaigns.

TRACKING FOR INSIGHTS AND ACCELERATION

• Collect post buy analysis reports and key learnings and share with EMEA brand team in actionable format
• Gather local best practices for paid media to be shared with brand and DCM* teams (local + EMEA)
• Review quarterly advertising with markets based on budget sufficiency to ensure delivery of the regional media strategy
• Proactively work with local teams after every estimate to review media strategy based on changes in A&P

DIGITAL COMMERCE & MARKETING - CORPORATE MEDIA ROLE – 30%

CORPORATE MEDIA STRATEGY: The paid media manager will be part of DCM transversal projects on top of the brand grouping

• Coordinate key initiatives with our key partners and vendors (roadmap and business reviews)
• Roll out global corporate and online initiatives along with global counterparts (Global Joint Business Plan with key vendors, new features rollout such as Virtual Try On, MarTech projects such as Lead gen automation…)
• Lead corporate pilots for her brand grouping with specific local teams
• Participate to weekly calls with DCM local teams to be up to speed of all cross-brand initiatives and bi-monthly EMEA review across brand consumer marketing teams
• Be up to date on latest news on advertising and media technology, translate their potential impact to ELC paid media strategy and inform brand teams (ex: Apple iOs 14 new policies…)
• Manage ELC marketing technology tools we are using to efficiently drive corporate media strategies (Facebook Business Manager, Google Marketing Platform, Lengow…)

QUALIFICATIONS

What You’ll Need To Succeed:

Hard Skills:

• 5+ years of experience in media strategy and planning
• Deep understanding of media channels and digital marketing
• Mastering main digital media KPIs
• In-depth knowledge of Facebook and Google environment
• Advanced knowledge of Google Analytics
• Project management

Soft skills:

• Strategic thinking capabilities with a data-driven mindset and proven ability to turn insights into action
• Ability to act in a hands-on manner and strong drive to get things done
• Ability to meet tight deadlines while juggling multiple projects simultaneously
• Team player, comfortable with collaboration across all parts of the business
• Ability to lead and work with agency teams
• Strong communication skills to deliver key messages, listen and understand needs of other teams
• Interest in beauty is a plus.

What We Offer:

Our Business of Beauty: Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands. 

Our Culture & Values: We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive our creativity and drive sustainable growth.

Our People: We believe that diverse backgrounds result in greater innovation across our organization. The value we place on cultivating future leaders is at the heart of our talent philosophy. We encourage continuous learning and we harness the strengths of our employees. The global nature of our work across multiple regions and brands, functions and channels provides fertile ground for mobility and career growth.

Our Commitments: We are commited to fostering a culture of respect and being positive influence in everything we do and in every community we serve. Corporate citizenship and sustainability are central to our beliefs — from employee volunteerism and our cause-related campaigns to the creation of high-performing and safe products, all while caring for people and the environment.

We are looking forward to your application!

JOB: Online / E-Commerce PRIMARY LOCATION: FR-IDF-Hauts-de-Seine JOB TYPE: Standard SCHEDULE: Full-time SHIFT: 1st (Day) Shift JOB NUMBER: 228091

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.