Do you want to be part of a team defining and transforming the digital beauty shopping and discovery experience? By deeply understanding consumer needs and trends, uncovering business value, and working with user experience, design, data, technology and brand teams you can be at the forefront of innovation in one of the most exciting verticals in eCommerce and omnichannel innovation.  Do you want to participate in the creation and growth of empowered product teams? Does the idea of seeing your impact directly with customers across the world excite you?  If so, we want you! The Global Product Management Team delivers best-in-class consumer experiences globally for Estée Lauder Companies’ brands. 

ROLE SUMMARY

The Senior Product Manager, Analytics & Insight will create value from our unique, rich, and rapidly growing data, side by side with engineering, data science, marketing, product, UX and design leads for our product areas. We expect you to drive actionable insights into customer behavior and operational efficiency, support decision making and strategy create strong feedback loops through data visualization and analysis, and enable others to self-serve data needs. 

This role will be responsible for designing the approach we take to capture digital data across all ELC websites currently utilizing Tag Management tools and Google Analytics.  You will oversee governance of consistent data definitions as it relates to data across all ELC sites.  The Senior Product Manager is integral to ensuring our global eCommerce teams have a shared vernacular for site analytics in order to report out to the business with the same metrics of success.  As we focus on the importance and impact that data analytics has on the business, key stakeholders will rely on the output of this individual to deliver against our sales goals.

Your mandate in particular will be to develop and implement a product vision and roadmap to deliver a best in class experience to our repeat and new users across channels. Deeply understand our users, their problems, where they find value, and consistently strive to improve the overall customer experience from start to finish. Thrive within ambiguity and find new, creative ways to solve problems every day, with data as your guide and drive the product roadmap of personalization capabilities across all aspects of the product lifecycle 

RESPONSIBILITIES

• Manage the current analytics tools at ELC (Google Analytics / GA4) and their configuration.

• Working closely with the product owners to help define the data approach for new site features, being able to help define the KPIs, determine if the datasets already exist or work to define the technical tagging approach.

• Building out initial dashboards and reports to showcase the datasets for the product team.  Help train and empower the product team and key partners on how to utilize the dashboards to help them to self-service for monitoring feature utilization, identify opportunities and issues, and to make data driven decisions when prioritizing their backlogs.

• Define tracking requirements across digital projects and properties to ensure accurate and useful analytics tagging implementation, from start through launch, with emphasis on precision and QA.

• Working to build the data layer for the tag management tool. working with tag management tools, and defining analytics data layers. (Tealium or Google Tag Manager)

• Own daily report of analytics tracking anomalies, identifying & prioritizing bugs.

• Maintain and refine ELC Online’s data analytics dictionary and solution design strategy for analytics, in collaboration with global analysts

• Manage the global intake of all tickets, working with the Senior Product Owner for Global Analytics Implementation.

• Show a strong understanding of other third-party marketing tools and how the Google Analytics tagging approach impacts them

• Build out and execute the analytics roadmap, prioritizing features and initiatives.  Look after multiple streams of work, from big-ticket projects that last months to quick tasks that will be complete in a week

• Partner closely with analytics engineers across the globe to ensure there is a proficient and consistent understanding on how to implement and maintain the data layer across all existing and new sites.

• Maintain an understanding of how privacy and government regulations will impact the approach to analytics, and maintain a forward-looking mindset towards adopting new technologies and features.

WHO WE ARE

Sure, you know Estée Lauder, but do you know the Estée Lauder Companies Inc. full family of brands? We’re also MAC, Clinique, La Mer, Origins, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble and Too Faced… just to name a few. You know us. You love us. Why not work with us? 

With headquarters in the heart of New York in Manhattan’s Flatiron District, we connect with our customers anytime, anywhere, from any device. We’re committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. ELC Online is a collaborative work environment that hums with the buzz of 80% female leadership. It’s also home to bold technologists, marketers and commerce renegades who are shaping the future of beauty.   

QUALIFICATIONS

WHO YOU ARE

• Deeply curious: you operate with a sense of urgency and always look for new ways to understand our customers and create value on their behalf  

• Data-fluent: you use data to solve problems, identify opportunities, and are capable of inventing and using new metrics in order to learn and make decisions  

• Biased for action: you make good decisions with incomplete data and are constantly optimizing for learning.  

• An owner: you can seamlessly straddle thinking about both the product and the business and are equally comfortable talking about funnel metrics and P+L's.  You are willing to get your hands dirty and do whatever it takes to ensure success

WHAT WE ARE LOOKING FOR

• 3+ years of in-depth digital analytics experience required, global cross-brand and large portfolio preferred

• 3+ years of product management or related experience working on Web Analytics background, comfortable with building dashboards and educating key stakeholders as to how data has been implemented

• Experience in implementing, configuring, and reporting with Google Analytics required.

• Understanding of tag management solutions (such as Tealium, Signal, and Google Tag Manager). This includes creating solution designs, maintaining data dictionaries, documentation, implementation, configuration, and reporting.

• Working knowledge of other insights & reporting tools, such as Looker and Voice of the Consumer (VOC), entry level SQL.  Experience with A/B testing and Personalization analytics preferred

• Strong hands-on quantitative, analytical, problem-solving skills with an advanced knowledge of Excel, including pivot tables and macros

• Extremely proficient in analyzing and interpreting data, and able to synthesize information from a variety of sources and translate it into actionable recommendations in a concise manner

• Commitment to learning new technology, techniques and processes

• A proven track record of planning and shipping successful products - ideally with some experience building consumer products  

• A consumer-first orientation: you think about products from the end users’ perspective, and have experience with relevant tools, including running usability studies and qualitative user research  

• Technical know-how: While you need not be an engineer, you understand the technical implications of the product decisions you make.  

• Excellent communication skills: you communicate clearly and concisely, including with leadership, and can tailor your message to your audience

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

The Estée Lauder Companies (ELC) is the global leader in prestige beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout the organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of the company’s founder Estée Lauder.