As a key member of the WISDOM study team, the Junior Marketing Manager/Marketing Associate will develop, implement, and track various marketing activities to support the WISDOM study’s participant recruitment and retention through increased awareness and lead generation activities. This role will support the Study Director, Partnerships & Marketing Strategy Consultant, partner-PR teams, and others in directing and implementing the digital marketing program, materials design and creation, study messaging and identity, communications, and other elements of the marketing program. The candidate will have strong marketing, communications, creative and analytical skills and should be experienced at creating culturally sensitive campaigns focused on positive social impact, healthcare and wellness.

• Craft cohesive and compelling messaging and creative storytelling for internally facing and externally facing channels (ex: study website, PR campaigns, newsletters, blogs)
• Plan, execute, and analyze digital marketing campaigns, including social media/paid social, CRO, SEO / SEM, retargeting, affiliates and display campaigns
• Identify appropriate communications channels and marketing tactics for the community and affiliates
• Create materials for digital and print (flyers, postcards, print materials, digital graphics for website, digital ads/graphics/posts for social media)
• Create and manage study-specific communications for use across all sites (study newsletter, email campaigns)
• Manage marketing collateral study-wide to ensure consistent, universal messaging, branding and identity
• Collaborate with recruitment specialist consultant, creative vendors and staff to ensure aligned strategy
• Support ongoing communications with study partners (study sites, academic partners, insurers, industry partners, professional societies, etc)
• Manage and track the execution of partner marketing programs (ex: Genentech, Blue Cross) that align to recruitment and team goals
• Work directly with PR firms, UCSF News Office, Medical Center Marketing and other media outlets to plan and develop and communication of newsworthy events
• Identify, plan, organize and execute community-based events to increase the visibility of the study and drive community engagement
• Help secure features, and develop communications, pitches and stories for popular and industry media outlets such as podcasts, radio, scholarly journals, magazines, etc.
• Track and report outreach campaigns, marketing campaigns and the impact on study recruitment and participant retention
• Present related information, status updates and recommendations at staff meetings, community events, and industry/academic conferences as necessary

Required Skills

• Bachelor’s degree in marketing, communications, journalism, business or related field
• Minimum 2-3 years’ experience in marketing
• Working knowledge of marketing principles and strategies
• Ability to create diverse and dynamic messaging and marketing campaigns
• Strong written, communication, presentation and time management skills
• Highly organized and detail-oriented
• Engaging personality and strong networker
• Demonstrated experience managing social media campaigns including paid ads
• Demonstrated experience and success using digital analytics tools (Google Analytics, Facebook Analytics), CRO, SEO, retargeting, and display campaigns
• Experience with the Adobe Creative Cloud program or other design application (i.e. Photoshop, InDesign, Illustrator)
• Experience using online marketing and social media management tools (i.e.Hootsuite, Buffer, MailChimp)
• Experience in coordinating vendors including advertising media such as TV, radio, newspapers, and digital/social
• Understanding of basic science and broad medical terminology
• Knowledge of CRM for marketing campaigns (i.e. Salesforce Marketing Cloud)
• Understanding of marketing funnel and inbound marketing methodology
• Experience with marketing automation software (i.e. HubSpot, Marketo, etc.)

healthcare coverage included

Quantum Leap Healthcare Collaborative™ is a 501C(3) organization integrating high-impact clinical research with patient care to improve and save lives. Our work delivers better patient-centered outcomes through social-entrepreneurial research models.