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Social Media/Marketing Lead

Cocovibe

Cocovibe

Social Media/Marketing Lead

Lawrenceville, NJ
Full Time
Paid
  • Responsibilities

    Coco vibe is a new sustainable, healthy beverage innovation that empowers students to make the world a healthier, happier, and safer place.

    We’re looking for a creative marketing professional to drive our growth within college and university communities, by making sure students and school administration decision makers understand our unique product benefits and support our unique mission to:

    • Positively impact students’ physical health, athletic abilities, mental performance, and mood states
    • Lower carbon emissions, reduce waste, and eliminate single use plastics
    • Fund students to solve the world’s societal and environmental problems
    • Support and champion students making a difference in the world

    Specific Business-to-business and Business-to-Consumer marketing responsibilities include:

    • Articulate and manage the Cocovibe brand and societal mission
    • Create and manage campus-centric communication programs
    • Create content, posts, and calendar for social media
    • Manage and execute social media programs
    • Manage and execute mobile/digital advertising programs
    • Manage and execute direct marketing programs
    • Manage and execute experiential marketing programs
    • Attend industry conferences and trade shows
    • Manage Student Representatives/Campus Brand Champions
    • Promote Cocovibe Grants empowering students to cause positive change in the world
    • Review grant applications and award grants to students

    Qualifications:

    • Bachelor’s degree in Marketing, Digital Marketing, Communications, Business or related field
    • 1-5 years’ experience executing social media marketing programs
    • Solid understanding of key social media platforms, best practices in social media publishing, and analytics/measurement
    • Strategic, thoughtful, and equipped with a POV on how to grow our business and digital audiences
    • Ability to both plan and execute
    • Work independently as well as collaboratively.
    • Excellent verbal and written communication skills

    This is a rare opportunity to work directly with the Chief Growth Officer, take ownership of Cocovibe’s growth and make a positive impact in the world. This is a fulltime position but will consider part time candidates with the appropriate skills and experience. Cocovibe offers a comprehensive benefits package including health, dental, vision and life insurance as well as a 401K with company match. Cocovibe is located in Lawrenceville, NJ. This is a remote or hybrid position.

    Compensation: TBD based on experience level

  • Industry
    Health, Wellness and Fitness
  • About Us

    Cocovibe is a new line of sustainable dispensed beverages helping the world Go Positive. All styles are made with only two ingredients: organic coconut water and organic fruit juices. All are 100% organic, low sugar, low calorie, and clean label, with 3 times more electrolytes than sports drinks, 2/3 less sugar than traditional fruit juices and no preservatives or artificial ingredients. All are shipped in a concentrate form and pour from a fountain, which lowers carbon emissions, enables reusable drinkware, reduces waste, and eliminates single-use plastics. Cocovibe provides students $1,000 grants to cause a positive societal or environmental change in the world. One grant is awarded to a student every week. @gopositive.co. www.cocovibe.com/studentgrants