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Contracting Officer - Full Time - Corporate Procurement & Contracting

RR Donnelley

Contracting Officer - Full Time - Corporate Procurement & Contracting

National
Paid
  • Responsibilities

    RRD’s Digital Ads Specialist plays a crucial role in planning and executing paid ad programs that contribute to sales support and revenue generation. This role will manage the day-to-day operations and optimization for all paid ad campaigns, including pay-per-click (PPC), cost-per-acquisition (CPA), and programmatic display (DSP) campaigns across multiple channels.

    Responsibilities: ● Contribute to the strategy of RRD’s paid ad campaigns ● Build, measure and optimize all paid marketing (Google, Facebook, Twitter, LinkedIn and more) using vendor-specific dashboards, Google Analytics, and marketing analytics reports. ● Research and test new vendor partnerships to expand reach and/or lower CPA. ● Independently plan and execute A/B testing, keyword research, build lookalike or similar audience sets for campaign targeting. ● Lead and monitor monthly spend to ensure budget targets are met ● Analyze and report on digital ad performance results by channel and overall. ● Maintain lead conversion connectivity with Salesforce Pardot for accurate tracking and attribution. ● Recommend optimization strategies for e ads and landing pages to improve conversion rates. ● Maintain highly organized records and plans for all digital campaign planning efforts ● Stay up-to-date with digital ad trends, potential new channels and programmatic media buying. ● Clearly articulate RRD’s mission, brand promise, segment strategy and solutions ● Collaborate with the team members to maintain a consistent brand voice across all paid programs. ● Execute programs with respect for key buyer personas and typical journeys, targeting audience needs / wants / unknowns at each stage of the funnel ● Support the needs of Marketing Managers and Segment Leads ● Serve as an expert on ad program execution that supports multiple levels of the organization: company, segment, business unit and service line ● Follow established workflows for the lifecycle of marketing programs, including: creation, review, approval, distribution, analysis, optimization and archival ● Monitor effectiveness of marketing initiatives and recommend adjustments to improve results ● Actively collaborate with the entire corporate marketing team to align digital advertising campaigns with other ongoing initiatives

    RRD IS AN EEO/AA INCLUDING VETS AND DISABLED EMPLOYER

    Required Skills

    Minimum of 3-5 years of B2B marketing, with a proven track record of leading successful digital ad campaigns ● In-depth knowledge of various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (LinkedIn, YouTube and more), and content distribution and placement networks (Outbrain and Taboola). ● Excellent organizational, verbal and written communication skills ● Collaborative team player with excellent interpersonal skills

    ● High sense of urgency and attention to detail ● Ability to be self-directed, multitask and prioritize effectively set priorities ● Proficiency in web-based tools, preference for experience in Salesforce CRM, Pardot and Google Suite ● Bachelor’s degree required, focus in marketing or business preferred OR demonstrated ability to meet job requirements through a comparable number of years of applicable work experience

    Required Experience

  • Qualifications

    Minimum of 3-5 years of B2B marketing, with a proven track record of leading successful digital ad campaigns ● In-depth knowledge of various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (LinkedIn, YouTube and more), and content distribution and placement networks (Outbrain and Taboola). ● Excellent organizational, verbal and written communication skills ● Collaborative team player with excellent interpersonal skills

    ● High sense of urgency and attention to detail ● Ability to be self-directed, multitask and prioritize effectively set priorities ● Proficiency in web-based tools, preference for experience in Salesforce CRM, Pardot and Google Suite ● Bachelor’s degree required, focus in marketing or business preferred OR demonstrated ability to meet job requirements through a comparable number of years of applicable work experience

  • Industry
    Manufacturing