Marketing Specialist Anne Arundel Dermatology 20 reviews - Severna Park, MD 21146 Digital Marketing Specialist Location: Corporate Office Anne Arundel Dermatology (AAD) is currently hiring a Digital Marketing Specialist to join the Marketing team at their head office. Reporting to the Marketing Director, the Digital Marketing Specialist will provide support and coordination for all digital marketing projects for both internal and external audiences of the company. Responsibilities will include but are not limited to: * Content Management * Email Marketing * Search Engine Optimization (SEO) on ADD and Affiliate websites, including Website Optimization * Conduct Competitive Analysis and Content Optimization * Analyze the Success of SEO Campaigns and Communicate Results * Manage Pay-Per-Click (PPC) Campaigns for AAD and Affiliates * Measuring Campaign Effectiveness By Collecting And Reporting Required Metrics, * Keyword Analysis and Research as it relates to developing new content for Social Media, Website Blogs, Mobile Marketing, and any other channels that are defined * Reputation Management; Respond To Online Reviews, Forward Feedback Regularly * Multimedia engagement and design * Internal Communications Requirements for this Position: * A Bachelors degree in Marketing or a related field