Marketing Internship Marketing Internship Job Details Job Location Dallas-Corporate - Dallas, TX Position Type Seasonal Travel Percentage None Job Description SECTION 1: Job Summary #160; U.S. Dermatology Partners is making it easier for people to connect with a dermatologist and gain access to the very latest in dermatology care for the entire family and state-of-the-art treatment for diseases of the skin. As the 3rd largest physician-owned dermatology practice in the United States, U.S. Dermatology Partners patients not only have access to general medical, surgical and cosmetic skin treatments through its coordinated care network, but also benefit from the practice#8217;s strong dermatology subspecialty thought leaders and medical advisory board. To be the best partners to its patients, U.S. Dermatology Partners is fervently focused on providing the highest level of patient-first care, and its team therefore includes recognized national leaders in sub-specialties including psoriasis and Mohs surgery. U.S. Dermatology Partners is seeking a qualified intern to join our Marketing. U.S. Dermatology Partners internship program is a paid internship open to Junior, Senior and Graduate level students. #160; #160; SECTION 2: Duties and Responsibilities * Local SEO / Directories #8211; Searching for and cleaning up unclaimed listings with incorrect information for locations and providers * Local SEO / Directories #8211; Assist with claiming and verifying listings * Local SEO / Directories #8211; Assist with ongoing GMB tasks like reviewing suggested edits, checking verified listings for accuracy * Reputation Management #8211; Helping with following up and responding to newly posted reviews * Social Media #8211; Helping to source appropriate blog and news articles for sharing on social media * Social Media #8211; Assisting with posting content to Google * Social Media #8211; Assist with content creation as needed * Social Media #8211; Assist with following up / responding to inquiries received via social media. * Collecting Practice Logins/Passwords for all tools, websites, FTPs, marketing platforms, etc. * General Website Weekly and Monthly Reporting * Post-Meeting Email Recaps * Talented and hardworking * Organized and detailed-oriented * Driven, ambitious and innovative * Multi-tasker, who needs little supervision * You#8217;re smart enough to know what you don#8217;t know, eager to listen, learn and grow * Enjoys being a part of a team * Adheres to all safety policies and procedures in performing job duties and responsibilities while supporting a culture of high quality and great customer service. * Performs other duties that may be necessary or in the best interest of the organization. * Keyword analysis * On-page optimization to improve paid search quality scores and general SEO performance * Meta title optimizations * Legacy website audits * Website benchmarking * Running website crawls weekly, to ensure website is optimized and error-free * Backlink Analysis * Contextual linking * Backlink building * Daily paid search review * Ad and landing page rotation * Search term review * Negative-keyword list building * Keyword additions, subtractions * Bid adjustments * Competitor analysis * Quality score optimization * Daily data review * Email content calendar * List segmentation * Building/scheduling emails for review * Post-email reporting * Audit listings monitoring for consistency * Research referral and advertising opportunities * Coordinate with web developers for onboarding of new physicians and locations. #160; Additional Information SECTION 5: Experience Requirements * 0-1 year of experience SECTION 6: Knowledge, Skills and Abilities Requirements * Detail oriented, professional attitude, reliable * Management and organizational skills to support the leadership of this function * Ability to follow or provide verbal amp; written instructions with sufficient grammar and spelling skills to avoid mistakes or misinterpretations * Interpersonal skills to support customer service, functional, and team mate support needs * Able to communicate effectively in English, both verbally and in writing * Mathematical and/or analytical ability for basic to intermediate problem solving * Basic to intermediate computer operation * Proficiency with Microsoft Excel, Word, and Outlook * Specialty knowledge of systems relating to job function * Knowledge of state and federal regulations for this position; general understanding of HIPAA guidelines #160; SECTION 7: Supervisory Responsibilities: * This position has no supervisory responsibilities. #160; 22653