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Marketing Community Liaison

Comfort Keepers

Marketing Community Liaison

Houston, TX
Full Time
Paid
  • Responsibilities

    Job Description

    OUR COMMUNITY LIAISON SERVES AS A HUMAN LINK BETWEEN COMFORT KEEPERS AND THE PEOPLE THEY SERVE. THESE LIAISONS WORK WITH A VARIETY OF INDUSTRIES, SUCH AS SOCIAL SERVICES, HEALTHCARE, EDUCATION, BANKING, AND GOVERNMENT. OUR COMMUNITY LIAISONS CAN BE FOUND IN A DIVERSE RANGE OF SETTINGS. ADVOCATING FOR OTHERS IS THEIR KEY RESPONSIBILITY. INDIVIDUALS WHO LOVE SPEAKING WITH DIFFERENT KINDS OF PEOPLE AND MAKING A DIFFERENCE IN THE LIVES OF OTHERS AT THE GRASSROOTS LEVEL WILL THRIVE IN THIS ROLE. DURING THEIR WORKDAY, OUR COMMUNITY LIAISONS NORMALLY SPLIT THEIR TIME BETWEEN OFFICES AND TRAVELING TO MEET WITH INDIVIDUALS IN THE LOCAL COMMUNITY.

    COMMUNITY LIAISON DUTIES AND RESPONSIBILITIES

    SERVE AS A POINT OF CONTACT

    The community liaison is a personal contact for an organization’s clients or customers. They help orient people with new programs. For example, community liaisons might make phone calls and office visits to referrals and organizations. In other settings, they meet with individuals at community events and offer them advice or provide referrals to services. Reinitiating contact with community members, referrals, employees or clients that need follow-up is another key responsibility.

    CONNECT SPECIAL POPULATIONS WITH SERVICES

    The Community Liaisons will work with healthcare agencies that cater to the needs of specific populations, such as the disabled or the elderly, to provide help by connecting patients with long-term care. They also connect people with other providers or community support programs.

    HOLD COMMUNITY OUTREACH EVENTS

    Community liaisons schedule outreach events with local community members to introduce them to in-home care, educate them about a specific topic, or discover their issues and concerns. Following a community event, a liaison will often write reports to share insights with the organization they work for. They may conduct further research and organize follow-up meetings with certain community leaders – like referrals, doctors, business leaders, politicians, police, and local influencers – to spread their message.

    HANDLE MARKETING AND RECRUITING ACTIVITIES

    Promoting grassroots marketing initiatives is a key task for our Community Liaisons. They perform marketing and sales-related functions such as hosting events, making presentations, calling clients. Their marketing activities help develop strong and lasting relationships on behalf of their organization.

    MANAGE COMMUNITY PUBLIC RELATIONS

    Interfacing with communities and openly representing an organization among public officials, businesses, other agencies, news outlets, and the general public is another responsibility of Community Liaisons. They also take charge of planning, preparing, and distributing written press releases. Overall, a community liaison’s goal is to increase public awareness of their organization’s activities in favorable way.

    SUPPLEMENTAL HEALTH INSURANCE BENEFITS ( EX. HEALTH,DENTAL, SHORT TERM DISABILITY, LIFE INSURANCE, AND 401K)

    COMMUNITY LIAISON SKILLS AND QUALIFICATIONS

    Comfort Keepers Community Liaisons will have a passion for helping others and speaking with groups. We prefer candidates with a minimum of two years of experience conducting community outreach and coordination. The following skills are essential to getting the job done:

    • Community relation management – knowledge of a local community’s needs and the ability to interview others to get needed information are essential qualities

    • Conflict resolution – community liaisons are often responsible for identifying the root cause of disputes and using negation tactics to encourage resolution

    • Public speaking – community liaisons need strong public speaking skills to present at public and private meetings

    • Marketing – promotional skills are essential for community liaisons to effectively share their organization’s message with a local community

    • Interpersonal skills – a critical duty of community liaisons is building trusting and effective partnerships to facilitate engagement and outreach. To do this, they must be able to quickly relate with many different types of people

    • Administrative skills – it is common for community liaisons to perform general administrative duties as assigned

    • Writing skills – creating documentation and written reports is common for community liaisons

     

    TOOLS OF THE TRADE

    COMMUNITY LIAISONS WILL BECOME COMFORTABLE USING THE FOLLOWING SOFTWARE IN A TYPICAL WORKDAY:

    • Microsoft Office Suite (Outlook, Word, Excel, and PowerPoint)

    • Computers/Smart Phones/Tablets

    • A CRM such as Sales Force

    • Constant Contact

    • Canva

    • Pinterest

    • Facebook/Instagram

     

    COMMUNITY LIAISON EDUCATION AND TRAINING

    IT IS COMMON FOR COMMUNITY LIAISONS TO HAVE A BACHELOR’S DEGREE; HOWEVER, WE WOULD ACCEPT CANDIDATES WITH A HIGH SCHOOL DIPLOMA AND RELEVANT EXPERIENCE. RELATED BACHELOR’S DEGREES FOR THIS FIELD INCLUDE SOCIOLOGY, HUMAN RESOURCES, POLITICAL SCIENCE, SOCIAL WORK, SALES AND MARKETING, OR PUBLIC ADMINISTRATION. A QUALIFIED COMMUNITY LIAISONS MAY BE SOMEONE WHO STARTED THEIR CAREERS AS AN ADMINISTRATIVE ASSISTANT AND WORKED THEIR WAY UP TO HIGHER POSITIONS.

    Company Description

    Comfort Keepers® is united by a common goal. That goal is to provide the best in-home caregiving services to aging seniors who wish to maintain their independence. Everyone from administrative assistants to home health aides at Comfort Keepers is committed to making this goal a reality. In doing so, we care for each client with the respect and dignity we would provide members of our own families. In fact, many of our independent owners have been drawn to Comfort Keepers as a result of their own experiences in caring for a loved one. At a time when seniors feel as if their independence is slipping away, we strive to provide high quality in-home caregiving services that give seniors the opportunity to continue living in the comfort of their own home. After all, there is no place like home. Our in-home senior caregiving services provide a wide range of assistance with day-to-day tasks that help seniors continue living their independent lifestyle. Experienced caregivers can help with everything from light housekeeping and grooming, to meal preparation, prescription reminders, and running errands. We understand that in-home senior care is not a "one size fits all" solution. Everyone has unique needs that need to be met in order to continue to live safely at home. All services provided by Comfort Keepers can be tailored to meet the specific needs of our clients. Each client is treated with the dignity, respect, compassion, and care they deserve. Using our unique Interactive CaregivingTM system, each of our caregivers is given the resources he or she needs to provide essential personal care and engaged companionship that forms positive, trusting relationships with our clients. By forming trusting relationships, we are able to heighten and improve every aspect of our clients' life – whether it be physical, mental, or emotional. Comfort Keepers is honored to provide the aging senior community with the opportunity to live happy, fulfilling independent lives

  • Industry
    Hospital and Health Care