Common Threads

Common Threads is a national nonprofit that provides children and families with cooking and nutrition education to encourage healthy habits that contribute to wellness. We equip under-resourced communities with information to make affordable, nutritious, and appealing food choices wherever they live, work, learn, and play. We know that food is rooted in culture and tradition, so we promote diversity in our lessons and recipes, encouraging our participants to celebrate the world around them.

Digital Marketing Specialist (Remote) - Full-Time

The Digital Marketing Specialist is a strategic team member to help in our overall marketing efforts at Common Threads. Responsibilities include developing, overseeing, and optimizing digital marketing initiatives to maximize brand awareness. The Digital Marketing Specialist should be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing campaigns that will help increase our digital footprint and growth.

Responsibilities:

• Develop, implement, and lead Common Threads external communication strategy for various channels (including Google Ads, YouTube, LinkedIn, Facebook/Instagram, Twitter, MailChimp)

• Oversee and manage vendors, partners and third-party sponsors that support ad sources (such as editorial sites and event sponsorships) to build brand awareness.

• Define, analyze, and optimize essential metrics for social media performance. Provide monthly campaign and analytics reports on project KPIs, including social media engagement and growth, newsletter subscriber metrics, website brand awareness metrics and overall donation actions.

• Measure the success of every fundraising campaign based on the performance of account KPIs.

• Work with the manager and designer to bring the most effective ads/campaigns to market.

• Drive evident fundraising growth through communication and media strategies and tactics.

• Identify, negotiate, and manage strategic media placements for brand growth, lead generation programs, and other promotional efforts based on segment objectives.

• Stay up to date with the latest marketing and communication best practices and technologies. Brainstorm and collaborate with internal teams on new ideas and tactics.

• Conduct market research to find social trends relevant to the organization in support of mission

• Brainstorm and develop ideas for creative marketing campaigns

• Manage and assist in the creation of monthly blogs to support organization thought leadership and push KPI’s on website traffic by demonstrating expertise in various areas (content development and optimization, marketing, journalism etc.)

• Plan and execute initiatives to reach the target audience through appropriate channels

• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

• Other responsibilities and tasks of a marketing plan as assigned (such as: photography, video creation, file management)

Requirements:

• Proven experience as a marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Well-organized and detail-oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind

Minimum Qualifications:

• Bachelor’s degree in journalism, marketing, communications or a related field
• At least 2 years of experience in marketing (digital and traditional)
• 3-5 years of experience in developing and implementing digital marketing strategies
• Proficient in Microsoft Office Suite, Adobe Creative Suite, content management software and customer relationship management.
• Knowledge of HTML and CSS.
• Strong proficiency in Google Analytics, MailChimp, Canva, Google Tag Manager, Facebook Ads, Wordpress and LinkedIn Ads
• Strong knowledge and experience of all different digital marketing channels, online marketing tools, and best practices
• Strong analytical skills
• Experience in vendor relationships and management
• Highly creative yet process-driven and relies on data to make decisions
• Strong project management skills and experience working in a deadline-driven work environment
• Proven experience evaluating and negotiating media placements
• Good communication and interpersonal skills
• Attention to detail for precise analysis of data
• Critical thinking and problem-solving skills
• Ability to work with teams and collaborate
• Time management and multitasking skills with the ability to prioritize tasks

Additional Information:

• Common Threads offers a comprehensive benefits package, including 15 days of paid time off, 16 paid holidays, 3 floating holidays and benefits which include medical, dental, vision, Employee Assistance Program, and a 401(K) with company match.
• Common Threads employees are subject to a background check prior to employment
• This is a full-time position and maintains a traditional work week schedule (generally 9am-5pm, Monday-Friday), but may require some weekend and evening work for special events.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use close vision, distance vision, and be able to adjust focus; use hands to finger, handle or feel; and reach with hands and arms. This position requires the ability to occasionally lift and/or move supplies weighing up to 25 pounds.

Common Threads’ EEO Statement:

Common Threads provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Common Threads complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Common Threads expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Common Threads’ employees to perform their job duties may result in discipline up to and including discharge.