VP, Brand Marketing at Curology San Francisco VP, Brand Marketing Duties: Evaluate current marketing strategies utilizing insight tools to measure brand awareness, influencer strategy, and digital and PR efforts in accordance to KPIs and campaign objectives. Leverage data and benchmarks to provide strategic recommendations for improvements to existing marketing plans. Develop and direct new marketing strategies and policies to promote our products or services through the creative use of digital marketing tactics involving user experience, user interface, graphics, and brand design. Partner with the creative team to develop a clear creative vision and strategy, and ensure that ongoing efforts deliver against the strategy and key business goals. Define needed assets for website, email, and marketing campaigns. Drive a world class brand strategy using innovative and emotional content across integrated campaigns including all digital and social channels, partnerships, PR, and events. Requirements: Masters degree in Marketing, Integrated Marketing, or related field. 1 year of experience in job offered or brand marketing. Any amount of experience in the additional requirements section below will be acceptable unless specific amount is noted. Prior academic background or work experience to include: 1. Experience building a brand in the fashion/beauty/skincare or eCommerce space that has a strong emotional connection to the consumer; 2. Experience with brand analytics and building innovative, high-impact branding campaigns; 3. Experience with content strategy and community building; 4. Experience identifying societal and market trends to position the company and marketing to benefit from them; 5. Experience with launching at least one (1) new product in a competitive market and created product differentiation through marketing; 6. Experience using market insights to shape product development. Job Location : San Francisco, CA. Resumes can be sent to Attn: Shawn (Job #VPBM), Curology, Inc., 369 Hayes Street, San Francisco, CA 94102