Job Description

FLORIDA MEDICAL CLINIC, LLC

SEO CONTENT SPECIALIST

JOB SUMMARY: The SEO Content Specialist position is a FULL-TIME, ON-SITE ROLE in our LAND O’LAKES Administrative office. This position works collaboratively with our Florida Medical Clinic in-house Marketing team to create innovative, engaging, optimized content for all digital and print assets. The SEO Content Specialist reports directly to the Assistant Director of Marketing.

COMPANY OVERVIEW: Founded in 1993, Florida Medical Clinic is a large multi-specialty clinic across Hillsborough and Pasco Counties. The Content Specialist will serve as a key component of our in-house Marketing department. This role will be responsible for providing all copywriting for our digital and print marketing initiatives.

At Florida Medical Clinic, we have over 370 medical providers across 50 medical specialties. The SEO Content Specialist shall possess the ability to seamlessly transition from producing content for various medical specialties across an array of mediums.

SEO CONTENT RESPONSIBILITIES:

• Research, write and optimize medical blogs, to be published on the Florida Medical Clinic website weekly, targeting specific keyword(s) and conversion goals rooted in SEO (ex: generate interest from new dermatology patients in Tampa, FL)
• Conduct keyword research and suggest blog topics for our providers and medical departments based on search volume and difficulty to rank
• Generate creative, engaging copy and headlines for all e-newsletter campaigns, print marketing efforts, landing pages, physician letters, etc.
• Facilitate and manage review/approval process for blog content with medical providers and Operations team members
• Publish content on the Florida Medical Clinic website via Wordpress, refreshing current content and/or writing new website content as needed. Select high-quality stock images to accompany content when needed.
• Run analytics/reporting daily for targeted keywords, identifying movement and opportunities within Search Engines regularly
• Coordinate content strategy and promotional efforts with in-house Graphic Design Specialist and Digital Marketing Specialist
• Other online reputation management and online citation work as needed

FOR SUCCESS IN THIS POSITION, OUR SEO CONTENT SPECIALIST WILL POSSESS THE FOLLOWING SKILLS AND QUALIFICATIONS:

• Minimum 3 years of experience in relevant SEO copywriting roles
• Passion for medical / healthcare content
• Expert ability to conduct keyword research using SEO tools and resources (Ahrefs, SEMrush etc.)
• Expert ability to identify keyword opportunities and track results (Google rankings) for specified search term(s)
• Ability to effectively manage multiple projects at the same time in a fast-paced environment
• Organized, self-motivated, with an eye for detail
• Enjoys working collaboratively with an in-house marketing team on all department projects and initiatives
• Forward-thinking mindset, always bringing new ideas, trends, and concepts to the table

Our ideal candidate will be proficient in the following programs/technology:

• Search Engine Optimization (SEO) tools such as Ahrefs
• Wordpress
• MS Office, Word
• Google Analytics

Please include a 1-2 relevant writing samples.