Marketing & Communications Intern (845127)

Learn more about UnitedHealth Group
UnitedHealth Group

UnitedHealth Group

Marketing & Communications Intern (845127)

New Orleans, LA
+1 location
Minnetonka, MN
Internship
Paid
  • Responsibilities

    If you want an intern experience that will dramatically shape your career, consider a company that's dramatically shaping our entire health care system. UnitedHealth Group internship opportunities will provide a hands-on view of a rapidly evolving, incredibly challenging marketplace of ideas, products and services. You'll work side by side with some of the smartest people in the business on assignments that matter. So here we are. You have a lot to learn. We have a lot to do. It's the perfect storm. And even better? Join us and you may end up staying for a career in which you can do YOUR LIFE'S BEST WORK.(SM)

    HOUSING ASSISTANCE IS NOT AVAILABLE FOR THIS POSITION. THIS FULL-TIME INTERN POSITION WILL BE AVAILABLE SUMMER 2020 UNITEDHEALTH GROUP IS NOT ABLE TO OFFER VISA SPONSORSHIP NOW OR IN THE FUTURE FOR THIS POSITION

    WE ARE RECRUITING FOR A VARIETY OF DIFFERENT MARKETING AND COMMUNICATIONS POSITIONS IN EACH OF THE FOLLOWING TEAMS WITHIN MARKETING AND COMMUNICATIONS. RESPONSIBILITIES MAY INCLUDE, BUT ARE NOT LIMITED TO:

    BRAND AND EVENT MARKETING:

    • Support messaging and project execution related to brand initiatives
    • Support the development of corporate brand content such as the Optum Story
    • Support event plan development and execution

    DIGITAL & MARKETING OPERATIONS

    • Assist on the design and execution of email marketing campaigns and webinars
    • Conduct statistical analysis and data visualization of marketing campaign results
    • Conduct cost benefit analysis and ROI model development on marketing technology stack
    • Provide analysis of owned and operated websites and social media content

    PRODUCT MARKETING:

    • Conduct research on industry trends, competitive intelligence, and market data to compile assessments of strengths, weaknesses, opportunities and threats (SWOT) for existing product capabilities
    • Help refine messaging and positioning for specific solution to effectively communicate strengths and create market differentiation, includes assisting with collateral development and website representation
    • Assist product management efforts with input on market opportunities and needs, pricing considerations, and go-to-market plans

    INTEGRATED MARKETING:

    • Define value chain for specific target personas or segments
    • Aid in the design of a marketing mix that precisely matches the expectations of customers in the targeted segment
    • Help our internal client management and business development teams with large customers, prospects, consultants and business groups
    • Work closely with internal teams as well as external vendors on planning and execution of consumer marketing initiatives
    • Provide graphic design and copywriting support for a variety of internal and external marketing activities including events

    MARKET RESEARCH AND COMPETITIVE INTELLIGENCE

    • Research industry and competitive trends to inform product and marketing strategies
    • Conduct secondary research and competitive intelligence analysis

    INTERNAL AND EXTERNAL COMMUNICATIONS

    • Deliver media monitoring reports to understand how the business is being represented in the media to drive external communications agenda
    • Conduct social listening research to inform competitive intelligence for product marketing
  • Qualifications

    REQUIRED QUALIFICATIONS:

    • Currently pursuing a bachelor's degree in marketing, communications, business or another related field from an accredited college / university during the duration of the internship. Internships are not intended for graduating seniors
    • Minimum 3.00 cumulative GPA
    • Must be eligible to work in the U.S. without company sponsorship, now or in the future, for employment-based work authorization (F-1 students with practical training and candidates requiring H-1Bs, TNs, etc. will not be considered)

    PREFERRED QUALIFICATIONS:

    • Creative, analytical thinker with strong problem solving skills
    • Experience working with Adobe Suite

    CAREERS AT UNITEDHEALTH GROUP. We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these select few, we offer the global reach, resources and can-do culture of a Fortune 6 company. We provide an environment where you're empowered to be your best. We encourage you to take risks. And we offer a world of rewards and benefits for performance. We believe the most important is the opportunity to do YOUR LIFE'S BEST WORK.(SM)

    Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

    UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

  • Industry
    Hospital and Health Care
  • Locations
    New Orleans, LA • Minnetonka, MN
  • Fun Fact
    UnitedHealth Group is working to create the health care system of tomorrow.
  • About Us
    Our mission is to help people live healthier lives and to help make the health system work better for everyone. A Fortune 6 company, we're focused on helping people live healthier lives while making the health system work better for everyone. Here, we seek to empower people with the information, guidance, and tools to make personal health choices. We work harder and we aim higher. We expect more from ourselves and each other. And, at the end of the day, we’re doing a lot of good for more than 142 million people worldwide. Our biggest point of differentiation is our people - and the collective talent, energy, intelligence and drive our force of 305,000 individuals around the world bring to our mission every single day. So, how do we do it? With our every action, interaction, and intention that demonstrates the five fundamental values that guide everything we do: • Integrity • Compassion • Relationships • Innovation • Performance Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.