Internships at UnitedHealth Group. If you want an intern experience that will dramatically shape your career, consider a company that’s dramatically shaping our entire health care system. UnitedHealth Group internship opportunities will provide a hands-on view of a rapidly evolving, incredibly challenging marketplace of ideas, products and services. You’ll work side by side with some of the smartest people in the business on assignments that matter. So here we are. You have a lot to learn. We have a lot to do. It’s the perfect storm. And even better? Join us and you may end up staying for a career in which you can do your life’s best work.

Details:

• This Full Time intern position will be available Summer 2018
• Housing and relocation assistance is not available for this position.
• UnitedHealth Group is not able to offer visa sponsorship now or in the future for this position

Primary Responsibilities:

Brand and Event Marketing:

• Research brand and competitive trends and data to build brand strategies that increase brand exposure
• Help develop marketing, brand campaign and content plans
• Support messaging and project execution related to brand initiatives
• Aid in creating internal and external brand communications
• Support the development and execution of client briefings and / or other in-person branded experiences
• Support conferences and/or tradeshow plan development and execution

Consumer Marketing:

• Assisting in the strategy, planning and execution of national events, sponsorships, meetings, webinars, marketing materials, promotional items and metrics management
• Supporting our internal client management and business development teams with large customers, prospects, consultants and business groups
• Work closely with internal teams as well as external vendors on planning and execution
• Assisting other product, marketing and data analysis leaders with special projects as needed

Digital & Marketing Operations

• Provide web graphic design and user experience oversight on key digital projects
• Design and execute email marketing campaigns
• Conduct marketing analysis and data visualization
• Conduct cost benefit analysis and ROI model development
• Conduct secondary research and competitive intelligence analysis

Portfolio Marketing:

• Conduct research on industry trends, competitive intelligence, and market data leveraging internal and external sources to compile assessment of strengths, weakness, opportunities and threats (SWOT) analysis for existing product capabilities
• Help refine messaging and positioning across product portfolio to effectively communicate strengths and create market differentiation, includes assisting with collateral development and website representation
• Assist product management efforts with input on market opportunities and needs, pricing considerations, and go-to-market plans/strategies

Segment Marketing:

• Help define and subdivide a specific market into clearly identifiable segments having similar needs, wants, or demand characteristics
• Aid in the design of a marketing mix that precisely matches the expectations of customers in the targeted segment
• Research total demand into segments and choose those that the company is best equipped to handle

Required Qualifications:

• Currently pursuing a bachelor’s degree in marketing, business or another related field from an accredited college/university during the duration of the internship. Internships are not intended for graduating seniors.
• Creative, analytical thinker with strong problem solving skills
• Minimum 3.00 cumulative GPA
• Must be eligible to work in the U.S. without company sponsorship, now or in the future, for employment-based work authorization (F-1 students with practical training and candidates requiring H-1Bs, TNs, etc. will not be considered)

A Fortune 6 company, we're focused on helping people live healthier lives while making the health system work better for everyone. Here, we seek to empower people with the information, guidance and tools to make personal health choices. We work harder and we aim higher. We expect more from ourselves and each other. And, at the end of the day, we’re doing a lot of good for more than 142 million people worldwide.