American Family Care (AFC)
Founded in 1982 with a single location, American Family Care (AFC) pioneered the concept of non-emergency room care, providing treatment for injuries and illnesses in a convenient, lower-cost setting. Headquartered in Birmingham, Alabama, AFC has grown into the nation’s leading provider of accessible healthcare, with more than 400 company-owned and franchised centers across the United States, caring for over 3.5 million patients annually.
Role Summary
American Family Care is hiring an SEO Analyst/Junior Manager to help drive organic performance across one of the largest urgent care platforms in the country. This is a dual-function role sitting at the intersection of SEO execution and marketing analytics, ideal for someone who’s equally comfortable pulling rank data as they are building a weekly performance report for senior leadership.
The majority of your time (roughly 60–70%) will be spent on SEO program management, reporting into AFC’s Performance Marketing leadership. The remainder supports the CMO directly with analytics, reporting, and data-driven business intelligence.
What You’ll Do
SEO Program Management (60–70%)
Serve as the primary day-to-day liaison with AFC’s SEO agency, managing deliverables, timelines, and performance accountability
Partner with the digital team to prioritize and advance technical SEO enhancements, including site architecture, crawlability, page speed, and schema
Work with franchise owners and their local marketing agencies to align on local SEO best practices, citation consistency, Google Business Profile health, and market-level organic performance
Monitor keyword rankings, organic traffic trends, and local search visibility across AFC’s location portfolio
Develop and maintain SEO reporting dashboards and communicate performance insights to stakeholders
Identify gaps and opportunities across national and local organic presence and translate them into clear action plans
Marketing Analytics & CMO Support (30–40%)
Assist the CMO with weekly performance reporting, integrating traffic data, digital KPIs, and business metrics into clear, executive-ready outputs
Leverage tools including Claude, BI platforms, and web analytics to support deep-dive analyses and ad hoc strategic questions
Help build and refine reporting frameworks that connect marketing activity to business outcomes
Support preparation of board-level and leadership materials with data accuracy and analytical rigor
What We’re Looking For
2–4 years of SEO experience, ideally in a multi-location, franchise, or healthcare environment
Solid grounding in both technical SEO (site audits, Core Web Vitals, structured data) and local SEO (GMB, citations, local pack performance)
Experience managing or coordinating with external agencies
Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or equivalent
Comfort working with analytics platforms (Google Analytics, Looker, Tableau, or similar BI tools)
Familiarity with AI-assisted analysis tools is a plus
Strong communicator who can translate data into clear, actionable insights for non-technical stakeholders
Detail-oriented, self-directed, and able to manage multiple workstreams across internal teams and external partners